Founding Marketing Lead (Remote) – Equity & Growth Owner

Company

the company is an AI-powered dating app for South Asian professionals seeking high-quality, intentional, long-term relationships. We combine compatibility intelligence, cultural alignment, and trust to create a meaningful alternative to casual, swipe-first dating.

Our founding team consists of four software engineers, AI engineers, and UI/UX designers. We are now building a 3-5 person marketing team to shape the company’s brand, launch the product, and scale it for the long term.

Role

We are seeking a Founding Product Marketing Lead to become a potential member of our marketing team. This is a hands‑on, entrepreneurial role with significant ownership over positioning, brand identity, social media, go‑to‑market strategy, and product insights.

You will initially handle both strategy and execution. As the marketing team grows, you will help define roles, distribute responsibilities, and lead the broader marketing function.

Responsibilities

Own the company’s positioning, messaging, brand identity, and go-to-market strategy.

Develop and publish creative content for Instagram, TikTok, and other growth channels.

Design campaigns and experiments that grow awareness, waitlist sign‑ups, and adoption.

Conduct user, market, competitor, and audience‑segmentation research.

Translate customer feedback and performance data into product and marketing recommendations.

Collaborate with engineering, AI, product, and design on launches and feature roadmaps.

Create launch materials, partnership narratives, pitches, and brand collateral.

Help recruit and develop a 3-5 person marketing team.

Activate your personal and professional networks and represent the company authentically online.

Work beyond a narrow job description, learn unfamiliar skills, and adapt quickly as the company grows.

Qualifications

At least one year of industry experience in digital marketing.

Bachelor’s degree in marketing, communications, design, business, or a related field, or equivalent practical experience.

Hands‑on experience with Instagram and TikTok strategy, content creation, and audience growth.

Strong writing, storytelling, communication, and brand‑building skills.

Experience with market research, positioning, campaigns, analytics, or experimentation.

Working familiarity with modern creative and AI tools such as Figma, Adobe, Claude, Higgsfield, and ElevenLabs.

Advanced technical ability, experience with agentic coding tools, or familiarity with product development is a plus.

Experience in marketing consumer technology, dating, social, community, or culturally focused products is a plus.

Entrepreneurial, resourceful, comfortable with ambiguity, and willing to operate outside your existing skill set.

Strong connection to South Asian communities and creative ideas for reaching them authentically.

Candidates located in or near major South Asian metropolitan communities—such as NYC/NJ, Dallas, San Francisco, or Chicago—are preferred.

Commitment and compensation

This is a fully remote, equity-only founding role. There is no salary currently. The selected candidate will receive a substantial equity stake, subject to final agreement and vesting terms.

The expected initial commitment is approximately 10–20 hours per week, with the possibility of increased involvement as the company launches and scales. You do not need to leave your current job, but we are looking for someone who believes in the mission, takes meaningful ownership, and wants to help build the company over the long term.

Benefits:

• Flexible schedule

Education:

• Bachelor's (Preferred)

Work Location: Remote