Facebook ads and lead generation specialist

Job Title: Facebook Ads & GoHighLevel / LeadConnector Specialist (Construction Lead Gen) Location: Remote Type: Contract / Freelance (Ongoing monthly retainer based on performance)

About the Role

We are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns. The primary objective is generating qualified residential homeowner leads and driving them to self-schedule an estimate on our LeadConnector / GoHighLevel calendar. We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.

Responsibilities

• Campaign Setup & Management: Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).
• Ad Creative & Copy: Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.
• Lead Qualification: Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers.
• LeadConnector / GHL Integration:
  • Map Facebook Lead Forms directly into LeadConnector.
  • Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.
• Automation & Follow-Up Workflows:
  • Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.
  • Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.
• Tracking & Reporting: Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.

Required Experience

• Proven track record running Meta Ads for home services, contractors, or remodeling businesses .
• Advanced technical fluency with GoHighLevel (GHL) / LeadConnector workflows, pipeline stages, custom fields, and calendar configurations.
• Strong understanding of local compliance requirements (A2P 10DLC registration, Meta Special Ad Categories if applicable).
• Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).