Experience Planning Manager

Act as the day-to-day liaison between the client, vendor partners, and media community
Develop and implement client media plans according to brand objectives and guidelines
Collaborate with Integrated Planners, Data Science, and partner creative agencies
Supervise and train Associates and Senior Associates on planning activities and client business
Manage client media-related issues, create solutions, and resolve issues
Establish timetables for plan development
Integrate strategic planning philosophy into communication plan development
Help develop planning objectives and strategies aligned with the client’s marketing direction
Promote consumer‑centric, creative, and innovative approaches to reach target consumers
Supervise implementation of integrated offerings and tools
Identify opportunities for cross‑platform deals
Provide points of view on media in the marketplace
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Analyze competitive marketplace activity
Oversee execution of and present media plans to clients
Gauge media performance against objectives and strategies
Maintain budget control and authorize approved media schedules while monitoring buys and schedules
Coordinate with Investment teams and creative agencies
Study demographic data and consumer profiles to identify target audiences
Handle client requests, including plan or budget changes, and provide marketplace information
Meet regularly with media sales representatives and industry representatives to pursue strategically aligned ideas

Requirements

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of advertising, marketing, and media principles
• Basic knowledge of psychology, economics, or journalism
• Solid understanding of Broadcast, Print, Outdoor, and Digital media
• Knowledge of media dynamics and cross-media performance
• Understanding of Investment-side business skills and functions
• Knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and operating environment
• Knowledge of syndicated research, ad serving, and media billing tools is a plus
• Ability to understand media data sources, measurement methods, and reported information
• Understanding of marketing and advertising principles, media concepts and terms, creative requirements, and budget requirements
• Strong presentation skills

Core Competencies

Demonstrates expertise in developing and implementing media plans aligned with client objectives, while effectively managing cross-channel branding strategies and team dynamics. Proficient in analyzing media performance and leveraging consumer insights to drive innovative marketing solutions.

Highest-signal resume keywords

• Media Planning
• Cross-Channel Branding Strategy
• Team Management
• Client Communication
• Media Performance Analysis

ATS Optimization Keywords

Hard Skills

• Media Principles
• Advertising Knowledge
• Digital Media
• Broadcast Media
• Print Media
• Outdoor Media
• Media Dynamics
• Budget Management
• Strategic Planning
• Consumer Insights

Soft Skills

• Interpersonal Communication
• Collaboration
• Presentation Skills

Industry Keywords

• Cross-Media Performance
• Investment-Side Business Skills
• Marketing Direction
• Creative Requirements
• Demographic Data

Tools & Technologies

• Syndicated Research
• Ad Serving Tools
• Media Billing Tools