Executive Vice President – Omnichannel Strategy

Responsibilities

• Lead and evolve the Omnichannel Strategy function, setting the vision for how strategic planning is delivered across RC Media and defining what strategy means within an increasingly integrated organization.
• Build strong partnerships with Client Experience, Planning, Media, Analytics, Activation, and Technology leaders to create seamless, collaborative ways of working and eliminate silos across functions.
• Develop integrated omnichannel engagement strategies that connect business objectives, customer insights, media, technology, content, and measurement frameworks into cohesive customer experiences.
• Serve as a senior strategic advisor to pharmaceutical, biotech, and healthcare clients, helping executive stakeholders navigate evolving market dynamics and engagement opportunities.
• Partner closely with Analytics, Media, and Technology teams to transform data, insights, and customer intelligence into actionable strategic recommendations.
• Establish operational excellence for the Strategy function, including strategic frameworks, planning methodologies, service models, team processes, deliverables, governance structures, and cross-functional workflows.
• Ensure strategy outputs are measurable and aligned to business outcomes through robust performance frameworks and success metrics.
• Lead strategic planning support across key accounts while playing an active role in new business efforts, pitches, thought leadership, and agency growth initiatives.
• Mentor, coach, and develop a team of strategists, helping elevate capabilities while creating a high-performance culture rooted in collaboration, accountability, and continuous learning.
• Drive innovation through the thoughtful application of AI, emerging technologies, and new customer engagement models.
• Represent Real Chemistry externally through client presentations, industry events, publications, and market-facing thought leadership.

Requirements

• 15+ years of experience in healthcare marketing, pharmaceutical advertising, media strategy, customer engagement, consulting, omnichannel strategy, commercial excellence, or related disciplines.
• Significant leadership experience within a healthcare agency, consulting organization, pharmaceutical company, media organization, or customer engagement environment.
• Proven success defining and implementing strategic vision, operating models, or transformation initiatives within complex organizations.
• Deep expertise in omnichannel strategy, customer journey architecture, communications planning, audience strategy, media strategy, engagement planning, and healthcare commercialization.
• Practical understanding of how omnichannel programs are operationalized through technology, activation, data, and executional teams, not solely at the planning level.
• Experience leading and developing high-performing strategy teams, including coaching leaders and building scalable organizational structures.
• Strong executive presence, emotional intelligence, and the ability to build trust across diverse stakeholder groups.
• Demonstrated success partnering with analytics, technology, media, and activation teams to develop integrated customer engagement strategies.
• Proven ability to lead through change and navigate ambiguity while building alignment across matrixed organizations.
• Strong business development experience, including participation in pitches, organic growth initiatives, and strategic client expansion opportunities.
• Demonstrated passion for innovation, AI-enabled solutions, and emerging technologies.

Core Competencies

Demonstrates extensive expertise in Omnichannel Strategy, Customer Engagement, and Healthcare Commercialization, with a strong focus on building high-performing teams and driving innovation through emerging technologies. Proven ability to develop integrated strategies that align with business objectives and enhance customer experiences.