Executive SEO Strategist

Job Summary

The Executive SEO Strategist will assist in developing a productized SEO and AI search offering for solo and boutique law firms. Upon development of the offering, the Executive SEO Strategist will execute the standardized SEO tactics for a portfolio of clients and manage the overall SEO offering.

Essential Duties and Responsibilities:

• Manage and execute implementation of SEO strategy set up and ongoing tasks.


• Assist in the development of a productized SEO strategy for local, multi-location, regional, and national SEO needs.


• Based on reporting data, build SEO strategy to keywords, content, linking and other factors to improve impressions, traffic, and conversion (ITC).


• Track, report, and analyze website analytics.


• Assist with elements of creation for client webpages to optimize and improve conversion rate.


• Be a subject matter expert to help with continuous improvements and growth.


• Balance quality and quantity of individual tasks to streamline strategy/project development, timelines, and results.


• Define new strategies, based on data research, to improve page and content performance.


• Identify and address technical concerns through audits for client accounts on an ongoing basis.


• Keep pace with SEO and AI search engine and internet marketing industry trends and development.


• Develop and implement link building strategies.


• Work internally with colleagues on internal, continuous department improvement efforts.


• Communication to clients, team, and management on strategy/project development, timelines, and results.


• Collaborate cross-departmentally client strategy and goals.


• Other duties as assigned by management.


• Regular and reliable attendance is expected as this is a full-time position.

Qualifications:

• Passion for SEO and overall internet marketing


• Must possess SEO and AI experience


• Must have Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)


• Outstanding ability to think creatively, strategically and identify and resolve problems


• Ability to foster strong client relationships at various levels


• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere


• Ability to clearly and effectively articulate thoughts and points


• High levels of integrity, autonomy, and self-motivation


• Excellent analytical, organizational, project management and time management skills


• 1-3 years of professional experience working in an agency environment


• Previous experience with industry tools such as Ahrefs, SEMrush, Google Analytics, etc.


• Current Google Analytics Certification

Physical/Mental Requirements for the Job:

• Prolonged periods of sedentary movement


• May be requested to work overtime and weekends if deemed necessary


• Must be able to lift at least 20 pounds


• Certain management positions might be required to occasional travel