Executive Director, Health Plan Marketing – Marketing Operations

• Lead marketing and communications strategy for Banner Health’s government-sponsored health plan products, including Medicare Advantage, Medicaid, and ACO-aligned offerings
• Develop and execute compliant marketing strategies supporting acquisition, retention, enrollment, and member engagement
• Develop annual and campaign-level plans aligned to AEP, OEP, SEP, and state timelines
• Oversee required and optional member communications and communications to employed and affiliated providers
• Ensure communications are clear, accurate, accessible, consistent, and compliant
• Serve as marketing lead for CMS, state, and audit requirements, coordinating reviews and filings with Legal, Compliance, and Operations
• Partner with Health Plan executives, product and operations teams, Corporate Communications, and other cross-functional stakeholders
• Establish KPIs tied to enrollment, retention, and engagement; monitor performance and share insights
• Manage budgets supporting growth and communications
• Oversee marketing strategic planning, processes, workflows, policies, leadership reporting, updates, and presentations
• Optimize marketing tools and technology, including Workfront and AI, to streamline workflows and improve collaboration
• Explore recommendations for Bannerwise and AI use across the Marketing function
• Create standardized operating procedures for key marketing activities

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 12 years of progressive experience in health plan marketing, healthcare marketing, or related field
• Demonstrated expertise in regulated environments
• Experience with strategic marketing planning, member communications, and CMS and state regulatory frameworks
• Proven ability to develop and execute compliant marketing campaigns
• Proven ability to manage cross-functional partnerships and drive performance through data-driven decision making
• Expertise in health plan marketing strategies, regulatory compliance, member and provider communications, budget management, performance analytics, KPI development, and cross-functional collaboration
• Ability to balance growth objectives with regulatory constraints
• Strong knowledge of AEP, OEP, and SEP timelines, value-based care initiatives, and ACO operations
• Preferred: master’s degree or MBA
• Preferred: Medicare Advantage and Medicaid experience
• Preferred: experience supporting ACO or value-based models in payer-provider or integrated delivery systems
• Preferred: familiarity with provider network communications

Core Competencies

Demonstrates expertise in developing and executing compliant marketing strategies for government-sponsored health plans, with a strong focus on regulatory compliance, performance analytics, and cross-functional collaboration. Proven ability to manage budgets, establish KPIs, and optimize marketing tools to enhance member engagement and retention.

Highest-signal resume keywords

• Health Plan Marketing Strategies
• Regulatory Compliance
• Cross-Functional Collaboration
• Performance Analytics
• Budget Management

ATS Optimization Keywords

Hard Skills

• Strategic Marketing Planning
• Member Communications
• KPI Development
• Data-Driven Decision Making
• Campaign Execution

Soft Skills

• Leadership
• Collaboration
• Communication

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Master’s Degree or MBA (Preferred)

Industry Keywords

• Medicare Advantage
• Medicaid
• ACO Operations
• AEP
• OEP
• SEP
• Value-Based Care Initiatives
• Regulated Environments

Tools & Technologies

• Workfront
• AI