Executive Director, Advertising Sales – Mobile/Tech

• Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
• Define the segment’s ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
• Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities.
• Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
• Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
• Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
• Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
• Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
• Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
• Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
• Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
• Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.

Requirements

• 8+ years of experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
• Demonstrated experience leading sales teams, building a business line, or establishing a new go-to-market motion.
• Experience personally developing and closing strategic new business while also enabling a broader sales team.
• Established relationships across app marketers, growth marketers, MMPs, measurement partners, agencies, and the broader Mobile ecosystem.
• Experience working with mobile apps, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
• Strong understanding of performance marketing metrics, attribution challenges, incrementality, measurement triangulation, and growth media buying behavior.
• Experience with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions.
• Ability to translate market insights into commercial strategy, product priorities, and repeatable sales processes.
• Strong executive communication, storytelling, team leadership, and cross-functional influence.
• Experience operating in a high-growth, early-stage, or build-oriented environment preferred.

Core Competencies

Demonstrates expertise in performance marketing, strategic account development, and team leadership within the Mobile & Tech segment. Proven ability to create and execute go-to-market strategies while building strong relationships across the mobile ecosystem.

Highest-signal resume keywords

• Performance Marketing
• Strategic Account Development
• Sales Team Leadership
• Go-To-Market Strategy
• Mobile Ecosystem Relationships

ATS Optimization Keywords

Hard Skills

• App Promotion
• Programmatic Advertising
• CTV Advertising
• Social Advertising
• Sales Process Development
• Revenue Forecasting
• Attribution Challenges
• Measurement Triangulation
• Growth Media Buying
• Incrementality Measurement

Soft Skills

• Executive Communication
• Storytelling
• Team Leadership
• Cross-Functional Influence

Industry Keywords

• Mobile Apps
• AI Companies
• Gaming Companies
• Fintech
• Digital Services
• Subscription-Based Businesses

Tools & Technologies

• Ads Manager
• Measurement Solutions
• MMPs
• Incrementality Partners