Executive Assistant & Content Coordinator

Big Little Feelings (BLF) is a parenting education company dedicated to helping families navigate the challenges of raising young children with practical, compassionate, expert-informed resources.

We're looking for a highly organized, proactive, creative, and tech-savvy Executive Assistant & Content Coordinator to support Kristin, one of our co-founders.

This unique part-time position combines traditional executive assistant responsibilities with hands-on content creation, digital publishing, and social media coordination.

The ideal candidate is equally comfortable managing a busy calendar, organizing competing priorities, formatting a Substack publication, and creating engaging Instagram content.

You'll work closely with Kristin to help manage her day-to-day responsibilities while supporting the execution of her content and business priorities.

We're looking for someone who thrives in a fast-moving, entrepreneurial environment, anticipates needs before being asked, and takes pride in getting things done accurately and efficiently.

This is a hands-on execution role. You'll collaborate with our broader marketing and operations team while taking direct ownership of Kristin's administrative needs and Substack publishing operations.

• Manage Kristin's inbox, calendar, scheduling, appointments, and day-to-day administrative needs.
• Coordinate meetings, scheduling changes, and logistics.
• Organize priorities, track action items, and ensure timely follow-through.
• Respond quickly and thoughtfully to time-sensitive requests.
• Help prepare for meetings, organize materials, and capture relevant action items.
• Maintain organized documents, files, and task trackers.
• Proactively identify ways to simplify workflows and improve efficiency.

• Manage the day-to-day execution of Kristin's Substack publishing workflow.
• Upload, format, proofread, schedule, and publish content.
• Ensure published content is accurate, polished, on-brand, and properly formatted.
• Monitor performance metrics and flag meaningful trends or issues.
• Support Kristin in identifying and executing opportunities to improve engagement and subscriber growth.
• Create promotional materials to support Substack content.
• Set up and maintain ManyChat automations related to Substack promotions.
• Coordinate promotional assets and timing with the broader social media team.

• Create and assemble Instagram content at Kristin's direction, including feed posts, Stories, graphics, and promotional assets.
• Support content creation using tools such as Canva and other relevant creative platforms.
• Assist with captions, tagging, scheduling, and quality assurance for Kristin-directed posts.
• Organize Kristin-specific content assets, images, videos, and reference materials.
• Support timely execution of founder-directed content requests.
• Coordinate with the Social Media Coordinator to ensure content is aligned with existing publishing schedules and brand standards.
• Track performance and engagement related to Kristin-specific promotions.

• Track Kristin's individual projects, priorities, deadlines, and deliverables.
• Coordinate with internal team members to facilitate timely execution of Kristin-directed requests.
• Organize project materials and maintain relevant task updates in Asana or other team tools.
• Support Kristin's scheduling and logistical needs for podcast appearances, partnerships, campaigns, and other business activities.
• Provide concise, proactive status updates and flag potential delays or obstacles.

Required Qualifications

• Previous experience in an executive assistant, administrative support, content coordinator, or similar role.
• Exceptional organization, attention to detail, and time management.
• Strong written communication, proofreading, and editing skills.
• Experience creating or coordinating digital content for social media.
• Familiarity with Instagram and digital publishing workflows.
• Proficiency with Google Workspace and common productivity tools.
• Ability to manage multiple priorities independently and meet deadlines.
• Strong problem-solving skills and a proactive, solutions-oriented mindset.
• Excellent judgment, professionalism, and discretion with confidential information.
• Comfortable working directly with a founder in a fast-paced, evolving environment.

Preferred Qualifications

• Experience with Substack or another email/newsletter publishing platform.
• Familiarity with ManyChat or similar marketing automation tools.
• Experience using Canva or other content creation tools.
• Experience with Asana or comparable project management software.
• Familiarity with Instagram analytics and content performance reporting.
• Previous experience supporting entrepreneurs, founders, or content creators.
• Experience working with a digital-first consumer brand, parenting company, or creator-led business.

We're looking for someone who:

• Anticipates needs: Notices what needs to happen next and takes initiative.
• Owns the details: Takes responsibility for assigned work from start to finish.
• Moves quickly: Can adapt to changing priorities without sacrificing accuracy.
• Has a creative eye: Understands what makes digital content polished, engaging, and on-brand.
• Is tech-savvy: Enjoys learning new platforms, tools, and workflows.
• Communicates clearly: Provides timely updates and knows when to ask questions or escalate issues.
• Is trustworthy: Handles sensitive business and personal information with care.
• Loves supporting others: Finds satisfaction in helping a busy founder stay organized and effective.

First 30 Days — Learn & Organize

• Become familiar with the BLF brand, voice, content, and internal workflows.
• Establish an effective working rhythm with Kristin.
• Learn existing Substack and social media publishing processes.
• Take ownership of recurring scheduling and administrative responsibilities.
• Build relationships with key team members and understand responsibilities and handoffs.

Days 31–60 — Own & Execute

• Independently manage Kristin's recurring administrative workflows.
• Take ownership of Substack uploads, formatting, and publishing.
• Execute Kristin-directed content requests with minimal oversight.
• Maintain clear task tracking and proactive communication.
• Identify opportunities to streamline recurring responsibilities.

Days 61–90 — Anticipate & Optimize

• Proactively manage Kristin's priorities and anticipate upcoming needs.
• Consistently deliver accurate, on-brand content and publishing support.
• Monitor Substack performance and help implement approved improvements.
• Establish efficient, repeatable workflows.
• Reduce Kristin's administrative burden and increase her capacity to focus on strategic and creative work.

Please submit your resume and a brief note describing your experience supporting an executive, entrepreneur, or content-driven business.

We'd especially love to hear about:

1. Your experience balancing administrative responsibilities with creative or digital content work.
2. The tools and platforms you've used for content creation, social media, or newsletter publishing.
3. An example of a time you anticipated a need, solved a problem independently, or created a system that made someone's work easier.

Selected candidates will be invited to complete a short practical assessment and participate in an interview.

Big Little Feelings is an equal opportunity employer. We consider qualified applicants without regard to protected characteristics.