Responsibilities
- Defines and executes the global corporate events strategy, positioning flagship events such as HP Amplify as business and customer engagement platforms.
- Leads end-to-end planning and delivery of large-scale events, ensuring seamless execution of keynotes, breakout sessions, product showcases, executive engagements, and customer experiences.
- Delivers measurable business impact through pipeline influence, engagement, brand perception, executive visibility, and customer outcomes.
- Owns functional, operational, and strategic goals across audience targeting, customer and partner engagement, ABM priorities, and executive programs.
- Sets governance and operating models for global event execution, including venue strategy, logistics, production, risk management, and attendee experience design.
- Influences and aligns Marketing, Sales, Customer Experience, regional leaders, and executive management to ensure consistent messaging, executive readiness, and experience delivery across all touchpoints.
- Defines and manages content strategy for flagship events, including executive keynotes, breakout sessions, and storytelling aligned with HP’s Future of Work, AI, and commercial narratives.
- Establishes decision frameworks and performance measures to evaluate event ROI, optimize the event portfolio, and guide business planning.
- Select and Manage global agencies, production partners, and vendors, ensuring quality, innovation, and compliance with HP standards.
- Controls multi-million-dollar budgets, ensuring financial governance, cost efficiency, and investment prioritization.
- Leads post-event analysis, leveraging data insights, attendee feedback, and performance metrics to continuously improve experiences and outcomes.
- Develops and mentors a high-performing global team, fostering collaboration, innovation, accountability, and excellence in event delivery.
- Ensures all event-related activities comply with legal, data protection, and corporate policies.
Requirements
- Recommended Degree in Marketing, Communications, Business Administration, or related discipline or equivalent experience.
- 12+ years of experience in global event management, experiential marketing, strategic programs, or related functions, including leadership of large-scale flagship events.
- Proven experience delivering complex global events such as HP Amplify or equivalent large-scale B2B flagship conferences.
- Experience leading regional or global teams and managing high-level individual contributors, managers, and/or directors in a matrixed organization.
- Demonstrated ability to advise executive management, shape strategic direction, and implement business plans within a defined area of responsibility.
Core Competencies
Demonstrates expertise in global event management and experiential marketing, with a focus on strategic planning, execution, and measurable business impact. Proven ability to lead cross-functional teams and manage large-scale budgets while ensuring compliance with corporate policies.
Tools & Technologies
- Event Management Software
- Data Analytics Tools
- Budgeting Tools
- Content Management Systems