Enrollment Marketing Consultant

Supporting institutions in achieving their enrollment goals, the remote Enrollment Marketing Consultant will manage the development, execution, and optimization of data-informed enrollment marketing strategies while collaborating with cross-functional teams. Key responsibilities Plan, execute, and optimize enrollment marketing campaigns and communication strategies for assigned institutions Analyze institutional enrollment goals and current marketing efforts to provide strategic recommendations Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed Required qualifications Bachelor's degree required; master's degree preferred 5+ years of leadership in a marketing services capacity, preferably in higher education Experience designing and executing complex, goal-oriented marketing campaigns Prior involvement in strategic student search purchasing and execution Knowledge of CRM and admissions technologies preferred