You have delivered difficult news to a family before—news that cost you a metric, a manager's expectation, or a commission check. In this role, delivering that news is the work itself.
Alpha operates a private K–12 school network where students complete academic work in roughly two hours per day and dedicate the remainder to building applicable skills. The test results validate the model. This is a full-time, on-site position based at a single campus within one of 12 U.S. markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. You will select your preferred market during the application process.
Families pay a significant premium and conduct extensive due diligence. They will pose challenging questions about academic rigor and expectations within the first ten minutes of conversation. The model functions only when enrolled families are genuinely aligned with it. In a small cohort environment, a single misaligned family affects the experience for everyone.
You will manage the complete admissions lifecycle for one campus. Initial inquiry, fit assessment, campus visit, shadow day, and enrollment decision—all with you as the point of contact from first outreach through the student's first day. A typical week includes: responding to all inquiries within four hours, guiding a skeptical parent through the afternoon program structure, facilitating a shadow day, maintaining complete records in HubSpot, and delivering a decision to a family that their child would be better suited elsewhere. You will manage 20 or more prospective families concurrently, each at a different stage. You make the fit determination, and you communicate the outcome directly, in person, using your own judgment and language.
The network is expanding, and operational practices are evolving accordingly. Those who establish success in a market create the FAQs, define fit criteria, and set the standards inherited by subsequent campuses. They also become the trusted reference point affluent families in their city share with one another.
This position is on-site at one campus, in person, every day. Candidates who succeed in this role typically come from: admissions and enrollment roles at selective educational institutions; high-value consumer sales where the family was the client, such as luxury real estate, private wealth advisory, or premium professional services; and hospitality or private service operations involving white‑glove client experiences. If this describes your background, apply and indicate your preferred market.
What You Will Be Doing
- Managing the full enrollment experience for every prospective family, from initial inquiry through onboarding, and conducting a substantive needs assessment before presenting the program.
- Maintaining a pipeline of 20 or more active families simultaneously, responding to every inquiry promptly and reviewing applications on a daily basis.
- Facilitating campus tours, open houses, information sessions, and shadow days that clearly communicate who the program serves and who it does not.
- Making the admission or decline recommendation and personally delivering the decision to the family.
- Updating HubSpot and the student information system (SIS) following every interaction, leveraging AI tools such as ChatGPT or Claude for preparation and summaries, and providing weekly pipeline reports to leadership.
What You Won’t Be Doing
- Pursuing enrollment targets at the expense of fit. A family who enrolls and departs is a worse result than a family you decline upfront.
- Having your fit assessment overridden to preserve a relationship or achieve a yield goal.
- Following scripts, executing call blitzes, or offering discount-based closes.
- Transferring families through multiple coordinators, or awaiting committee approval for standard communications.
- Conducting superficial tours that avoid substantive questions.
Enrollment Director Key Responsibilities
Enroll families who are genuinely aligned with one campus, and ensure that even declined families experience the process as professional and respectful.
Basic Requirements
- 3 or more years in a client-facing role where the buyer was an individual or family at $25,000 or more per client, or $2,000 or more per month. (Direct B2C/D2C only; B2B and enterprise sales do not apply.)
- You have personally managed a client, admissions, or enrollment process from initial inquiry through final commitment.
- You have concurrently managed 7 or more client relationships using a CRM, database, or tracking system.
- You have advised a prospective client against purchasing, enrolling, or joining due to misalignment.
- You have incorporated AI tools into a client-facing workflow.
- You communicate clearly and professionally in both live and written formats with executives, high-net-worth individuals, or similarly demanding clients.
- You can sustain a multi-touch relationship over 30 or more days and remain engaged with families not yet ready to commit.
- You currently reside in, or will relocate within 60 days to, one of the following open campus markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
- Willing to work on-site at your assigned campus every day.
- Authorized to work in the United States without requiring visa sponsorship.
Nice-to-have Requirements
- Experience in admissions or enrollment management at a selective private, independent, or boarding school.
- Background in luxury residential real estate, private banking, family office services, concierge medicine, or high-end event planning, where families were your clients.
- You designed the enrollment process or service standards yourself rather than inheriting an existing framework.
- You have existing relationships with affluent families, preschools, or family advisors in one of the 12 markets.
- Owner-operator experience where you personally sold, delivered, and retained high-value clients.
About Alpha
Join the team building school around student growth
Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.
Roles with real student impact
Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.
Education work that pays like it matters
Alpha offers six-figure roles for people ready to help build a radically better school experience.
A culture built for builders
Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.
Alpha is where you can do the most meaningful work of your career
There is so much to cover for this exciting role, and space here is limited.
Working with us
This is a full-time, W2 employee position with immediate access to benefits ( All roles are year-long positions. The compensation level for this role is $200,000 USD/year. The payment period is weekly. Consult for more details on this topic.
Crossover Job Code: LJ-5531-US-Austin-EnrollmentDire.002
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