Email Marketing Specialist

Email Marketing SpecialistContract: 6 Months + Position Summary: Contractor Email Marketing Specialist with exceptionally strong technical, communication and organizational skills. The specialist will be responsible for day-to-day email execution supporting all clients stores, business verticals and marketing campaigns. The specialist will be responsible for audience segmenting, email template coding, developing, proofing and executing highly-dynamic email campaigns using an enterprise Email Service Provider for email deployment.

The Specialist may also be asked to assist with other multi-channel campaigns, such as digital, SMS, projects/tasks, etc., as well as various administrative to-dos needed by the Customer Marketing TeamPrimary ResponsibilitiesExecute and deploy email marketing campaigns including audience segmenting, A|B testing, email template design, HTML coding, campaign creation, template maintenance, updates, proofing and executionBuild and maintain email/SMS marketing campaign audience workflows to support marketing campaigns as neededSupport optimization testing of existing email campaignsProvide reporting on email activitiesExecute branding and creative audits and updates as neededExecute creative updates and redesigns as directedJob ResponsibilitiesManage, design, HTML code, proof and execute email campaigns as directedExecute list pull requests via campaign automation toolsEnsure accurate tracking for all email campaigns so the team can measure success and optimize email campaigns over timeSupport the technical build and improvement of email campaigns under the supervision of the team's Senior Marketing Manager and Senior Email Marketing SpecialistSupport, conceptualize and initiate tests (audience segmentation, product merchandising, subject headers, email copy and creative, offers and landing pages) to continually improve key metrics (open, clicks, leads, conversions) across campaignsBuild relationships with internal and external partners to advance the sophistication of our email marketing campaigns and trial new product/platform features and strategiesAssist with email list growth and acquisition effortsRequired QualificationsCollege degree from an accredited academic institutionMinimum 2-4 years email marketing experienceDemonstrated HTML coding and execution via best-in-class Email Service Provider tools, such as Harmony, Cheetah Mail, ExactTarget, Salesforce, etc.Experience in building customer lists via campaign automation tools, such as Adobe Campaign, Marketo, etc.Working knowledge of design and coding tools, such as Adobe Dreamweaver, Photoshop and IllustratorExceptionally strong attention to detail for proofing and execution, excellent organizational skills, and ability to manage multiple projects/responsibilities thru completionStrong Excel skills to build email reference tables for dynamic content mapping and reportingAbility to work autonomously and independently on tasks as well as collaboratively with other team membersHighly productive and proactive with excellent time-management skills as demonstrated by delivering projects early or on-timeProfessional written and verbal communication skillsFamiliarity with tagging and tracking mechanisms, including Google Analytics, pixels, etc.SQL skills are not required but a strong plus for customer database queries