Email Marketing Specialist

Email Marketing SpecialistLocation: Edison, NJ (In-Office) Employment Type: Full-TimeJob SummaryWe are seeking a detail-oriented and results-driven Email Marketing Specialist to manage and execute our email marketing campaigns from strategy through deployment. This role will be responsible for creating, testing, and optimizing email communications to drive engagement, conversions, and customer retention while ensuring compliance with all applicable email marketing regulations.Key ResponsibilitiesPlan, create, and execute email marketing campaigns, including promotional, transactional, and lifecycle emailsBuild and manage email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, or similar)Segment email lists based on customer behavior, demographics, and engagement dataWrite and optimize email copy, subject lines, and calls-to-action to improve open rates and conversionsCoordinate with design and marketing teams to ensure consistent branding and messagingConduct A/B testing on subject lines, content, layouts, and send timesMonitor campaign performance and prepare regular reports on KPIs (open rates, click-through rates, conversions, unsubscribe rates)Maintain email list hygiene and ensure data accuracyEnsure compliance with CAN-SPAM, TCPA, and other applicable email marketing regulationsStay current with email marketing trends, best practices, and deliverability standardsQualifications2+ years of experience in email marketing or digital marketingHands-on experience with email marketing platforms and CRM toolsStrong written communication and copywriting skillsExperience with audience segmentation and campaign analyticsBasic understanding of HTML/CSS for email formatting is a plusStrong attention to detail and ability to manage multiple campaigns simultaneouslyAbility to work in a fast-paced, in-office environmentCompensationBase Salary Range: $60,000 – $75,000 annuallyCompensation is based on experience, skills, and internal equity and is compliant with New Jersey pay transparency requirements.