eCommerce Marketing and Media Associate Director

Location: Tarrytown, NY | Hybrid: Tuesday–Thursday in office; Monday & Friday remote

Schedule: Full-time | 40 hours per week

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

Job Summary

The Associate Director, Digital Marketing is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. This role serves as the strategic and operational leader responsible for driving profitable growth, primarily on Amazon, while supporting the broader omnichannel ecosystem including Walmart.com, Target.com, Costco.com, and Kroger.com.

This position leads retail media strategy, digital shelf optimization, content execution, budget management, agency partnerships, and cross-functional collaboration to drive sales growth and improve marketing effectiveness. The ideal candidate combines strategic leadership with hands-on execution and has deep expertise in retail media, digital marketing, and the Amazon advertising ecosystem. Previous CPG brand management experience is preferred.

Major Functional Responsibilities

• Lead the development and execution of retail media strategies across Amazon Sponsored Ads, DSP, and emerging advertising platforms to drive incremental sales and market share growth.
• Own and continuously optimize the digital shelf by improving product detail pages (PDPs), search visibility, digital placements, SEO, GEO, AEO, A+ Content, and Brand Stores to maximize conversion.
• Partner with Sales, Brand Marketing, Customer Teams, and external agencies to develop data-driven media, content, merchandising, and assortment strategies aligned with business objectives.
• Analyze campaign performance and optimize media investments using key performance indicators including ROAS, incrementality, halo impact, new-to-brand metrics, and ROI.
• Align marketing and merchandising initiatives with promotional calendars and key tentpole events such as Prime Day and seasonal campaigns.
• Develop forecasting frameworks that connect media investment to sales performance while improving planning accuracy and investment efficiency.
• Identify, test, and scale new opportunities across media channels, creative assets, audience targeting, and retail readiness initiatives including Amazon Brand View Pro (ABVP) and Amazon Marketing Cloud (AMC).
• Establish best practices, scalable processes, and playbooks for retail media and digital shelf management across the organization.
• Manage retail media budgets, purchase orders, pricing evaluations, and media service negotiations to maximize return on investment.
• Lead, coach, and develop direct reports while fostering a culture of accountability, collaboration, innovation, and continuous improvement.
• Manage agency partners and external vendors, ensuring high-quality execution, innovation, and achievement of established KPIs.

Qualifications/Required

• Bachelor's degree required.
• Minimum of 8 years of experience in eCommerce, Amazon marketplace management, digital media, and/or performance marketing.
• Extensive experience managing Amazon advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Strong understanding of digital shelf management, including PDP optimization, SEO, content strategy, and conversion optimization.
• Experience managing omnichannel retailer relationships including Amazon, Walmart, Target, Costco, and Kroger.
• Demonstrated ability to connect media investment with measurable business outcomes through attribution modeling, incrementality testing, and ROI analysis.
• Experience managing multi-million-dollar retail media budgets.
• Advanced analytical skills with experience utilizing Amazon Marketing Cloud (AMC), retail analytics platforms, and media reporting dashboards.
• Strong communication and presentation skills with the ability to translate complex data into actionable business insights.
• Proven ability to influence cross-functional teams and drive results in a fast-paced environment.
• Experience building scalable processes, capabilities, and best practices across organizations.
• Preferred
• MBA.
• Consumer Packaged Goods (CPG) brand management experience.
• Experience with retailer analytics platforms including Walmart Scintilla and Kroger Precision Marketing (KPM).
• Experience with Amazon Brand View Pro (ABVP) and other advanced Amazon retail media tools.