Ecommerce Business ManagerJohnson Fitness & Wellness (JFW), the nation's largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Business Manager responsible for the overall commercial performance, strategic execution, and day-to-day optimization of an assigned ecommerce business or website. This role owns site-level revenue performance, executes ecommerce strategy, and partners cross-functionally to ensure marketing, merchandising, UX, and operations are aligned to business goals.Reporting to the Director of Ecommerce, the Ecommerce Business Manager serves as the primary owner of their site's performance—translating high-level strategy into actionable plans, monitoring KPIs, and continuously identifying opportunities to grow revenue, improve conversion, and enhance the customer experience.This role functions as the central point of accountability for each ecommerce business and acts as the internal advocate for their brand/site across shared service teams.Responsibilities:Revenue and Performance Management: Drive site-level performanceOwn revenue, conversion rate, AOV, and traffic performance for assigned ecommerce site(s)Develop and execute plans to achieve sales, growth, and profitability targetsMonitor daily, weekly, and monthly performance trends and quickly identify risks or opportunitiesAnalyze performance drivers across traffic sources, devices, products, and customer segmentsRecommend and prioritize initiatives to improve funnel performance and customer outcomesEcommerce Strategy Execution: Translate strategy into actionAssist in developing the ecommerce roadmap for assigned site(s) in alignment with broader ecommerce and brand strategyPartner with marketing, merchandising, UX, and technology teams to deliver strategic initiativesIdentify site-specific opportunities that support growth (e.g., new features, merchandising strategies, promotional approaches)Support launch of new products, collections, or site enhancementsEnsure consistent execution of brand, merchandising, and customer experience standardsSite Operations & Optimization: Ensure the site is optimized, functional, and conversion-focusedOwn day-to-day site performance, including merchandising, navigation, and content updatesPartner with UX/CRO teams to test and optimize site experienceIdentify and help resolve site issues impacting conversion, customer experience, or revenueCollaborate with operations and fulfillment teams to ensure inventory availability and accurate site representationEnsure promotions, pricing, and campaigns are implemented accurately and on timeAnalytics, Reporting & Insights: Use data to inform decisions and communicate performanceMaintain regular performance reporting for assigned site(s)Develop clear, actionable insights from data and share recommendations with stakeholdersTrack progress against KPIs and strategic initiativesPrepare business reviews highlighting results, learnings, and next stepsLeverage analytics tools (e.g., GA, BI dashboards) to inform optimization effortsCross-Functional Collaboration & Stakeholder Management: Act as the site's primary internal ownerServe as the main point of contact for assigned site across shared services (marketing, creative, UX, technology, operations)Align cross-functional teams around priorities and timelinesClearly communicate business needs, goals, and performance updatesAdvocate for site-specific needs while balancing portfolio-level prioritiesSupport continuous improvement across processes and workflowsManagement:Plan, direct, and evaluate team performance with a focus on collaboration, accountability, and developmentProvide mentorship, performance feedback, and professional development support to direct reportsExecute all facets of personnel management, including hiring, terminations, performance evaluations, timecard approvals, and disciplinary action when necessaryMarginal Job Functions:Support special projects and cross-functional initiatives as assignedOther projects as needed.RequirementsEducation:Bachelor's degree in Business, Marketing, Ecommerce, Analytics, or a related field (or equivalent practical experience)Experience:4–7 years of experience in ecommerce, digital commerce, or online business managementHands-on experience managing and optimizing an ecommerce websiteStrong understanding of ecommerce KPIs (conversion rate, AOV, traffic, revenue)Experience working cross-functionally with marketing, merchandising, UX, and/or technology teamsProven ability to analyze performance data and translate insights into actionExperience managing multiple ecommerce sites or brandsExposure to P&L ownership or revenue accountabilityExperience in a multi-brand or matrixed organizationFamiliarity with CRO, testing frameworks, and ecommerce platformsExperience with analytics and BI tools (GA, Adobe Analytics, Looker, Tableau, etc.)Other Requirements:Periodic travel to the corporate offices is required based on business needsBenefits:We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:Health & Dental InsuranceCompany paid Life Insurance401(k)Paid Time Off benefitsProduct discountsWellness programsEqual Opportunity Employer, including Veterans and Individuals with Disabilities