Director, V&A Marketing – Neuroscience

• Develop, refine, and execute innovative integrated V&A programs across channels at launches and beyond to drive sustained brand growth
• Develop value propositions for formulary decision makers including payers, PBMs, GPOs, and institutions
• Create Value & Access marketing materials and manage agencies and budgets
• Lead US Brand Team activities for Neuroscience brands, representing Value & Access
• Serve on the Neuroscience Business Unit Leadership Team as the Value & Access subject matter expert
• Lead Value & Access launch planning for current and future launches
• Collaborate with Marketing and Brand teams to determine and prioritize V&A marketing resources
• Represent V&A in annual planning, pull-through, product launch, training, forecasting, and related brand activities
• Manage promotional review processes and critical business planning activities
• Lead above-brand enterprise initiatives, presentations, payer pull-through processes, and the My Ipsen V&A website
• Design and build V&A team presentations for national meetings and calls
• Define V&A organizational objectives, shape culture, improve alignment, and administer key business processes
• Collaborate with senior leaders, cross-functional partners, vendors, and agencies

Requirements

• At least 8–10 years of experience focused on payer marketing and reimbursement tools within biopharma
• Experience working within a competitive space
• Experience working with agencies to create materials
• Experience with promotional material review committees involving legal, regulatory, and medical functions
• Experience managing new product launches or label expansions
• Strong project management skills, deadline management, and delivery against commitments
• Experience with Pharmacy and Medical benefit products
• Knowledge of Rare Disease, Oncology, and Neurology preferred
• Strong preference for neurotoxin and/or migraine experience
• Thorough understanding of biopharmaceutical commercialization, including brand management, sales planning and execution, market access, and regulatory environments
• Proven record of meeting or exceeding quantitative and qualitative targets
• Ability to interact with senior internal stakeholders across commercial and internal functions
• Excellent communication and collaboration skills
• BA/BS required
• MBA or advanced degree in a quantitative field strongly preferred
• English required
• Ability to travel to the Cambridge, MA office a handful of times per month and for urgent meetings

Core Competencies

Demonstrates expertise in Value & Access marketing strategies, payer marketing, and reimbursement tools within biopharma, with a strong focus on project management and collaboration across cross-functional teams. Proven ability to lead product launches and manage promotional review processes while achieving quantitative and qualitative targets.