Director, Trade Shows & Events

Overview

ECI Solutions is seeking a Director, Trade Shows & Events to lead our global events strategy and execution—driving customer engagement, employee culture, brand visibility, and strategic business outcomes through exceptional in-person experiences. This role owns the events portfolio end-to-end, from strategy and creative direction through logistics, execution, measurement, and continuous improvement. You022ll collaborate closely with Marketing, Sales, Customer Success, Product, executive leadership, and your team to deliver high-profile events that strengthen customer relationships, energize our workforce, and reinforce our brand.

Location

Location: Remote (US-based)

Travel: Up to 30% (customer events, employee gatherings, strategic meetings)

Responsibilities

• Set and lead events strategy: Build and execute an annual events roadmap aligned to company objectives—customer retention/expansion, employee engagement, new system sales, and executive visibility.
• Own the high-profile events portfolio: Manage flagship customer conferences, employee summits, and team offsites.
• Deliver measurable impact: Define event KPIs (attendance, engagement, NPS/CSAT, customer retention/expansion influence, employee sentiment, new leads) and report results to leadership.
• Lead cross-functional execution: Partner with Sales, Customer Success, Product, HR, and executive teams to ensure the right messaging, speakers, attendee experience, and business outcomes.
• Budget and vendor management: Own the events budget, negotiate contracts, manage agencies/production partners, venues, AV, catering, and logistics.
• Elevate brand and experience: Set creative direction and craft memorable attendee journeys—from invitation through on-site experience to post-event engagement.
• Operational excellence: Build scalable playbooks, timelines, risk management plans, and post-mortems; ensure flawless execution and continuous improvement.
• Team leadership: Hire, coach, and develop a team (events coordinators/managers); create a culture of accountability, ownership, and innovation.

Qualifications

• 8–12+ years in events marketing/event management, including ownership of multi-event portfolios
• 3+ years managing and developing teams (direct reports)
• Proven success creating high-profile, high-touch events that drive measurable business impact (customer retention, expansion, employee engagement)
• Strong experience with customer conferences, executive events, and employee/company culture events
• Deep vendor/agency management experience and strong contract negotiation skills
• Excellent stakeholder management and executive presence; comfortable presenting strategy and results to C-suite
• Strong operational skills: budgets, timelines, risk planning, logistics, and post-event analytics
• Familiarity with common event and marketing tools: Cvent/Splash, Salesforce, Marketo/HubSpot, webinar platforms, survey/NPS tools

Preferred

• Experience in B2B SaaS and/or technology-enabled services
• Experience managing customer advisory boards or executive roundtables
• International event experience or multi-region planning

Key success metrics

• Customer retention and expansion influence from events
• MQLs, pipeline, and closed revenue
• Attendance rate, engagement, and NPS/CSAT
• Employee engagement and sentiment from company events
• Cost efficiency: cost per attendee, budget adherence
• Operational excellence: on-time delivery, issue rate, vendor performance, repeatable playbooks