Director, Strategy Marketing

Position Overview

As a member of the BGICS Leadership Team, reporting to the BGICS General Manager, the Director of Strategy is the General Manager's right hand, shaping the long-term direction while simultaneously providing governance and operating discipline in the now. Amongst the most critical functions of the role are guiding where we invest (or divest), and driving the operating rhythm that keeps leadership aligned across Nijmegen, Dallas and our global sites. The position further holds decision rights on segment priorities, co‑own roadmap priorities with Product Management and R&D leaders, and represents BGICS in the company strategy and the annual planning & LTP processes with Corporate Strategy and Corporate Development.

Key Responsibilities

Strategy & Market Development

Consolidate the global, BGICS demand picture aligned with sales (GSM), business group ambition and central marketing strategy teams; lead BGICS input to the annual strategy cycle, LTP and Deep Dive. Decide priority market segments and applications (e.g., automotive, industrial, consumer, mobile, computing); set segment strategies with revenue, share and design‑win targets. Direct market research and market intelligence to size markets, track share and identify opportunities and trends. Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership and investment opportunities with Corporate Strategy office. Track competitors such as Texas Instruments, On Semi, Analog Devices, and MPS; briefing leadership on pricing, capacity and technology moves. Own the BGICS T&E budget, including market reports and intelligence sources (e.g.,S&PGlobal / IHSMarkit), events and demand‑creation programs.

Portfolio & Roadmap

Co‑own BGICS roadmap priorities with Product Management, R&D and Technology teams; hold decision rights on market requirements and segment fit for new products. Define market‑level segment value propositions and positioning for new and existing product families. Approve go‑to‑market plans for new product introductions, including launch messaging and sales enablement.

Customers & Demand Creation

Meet key customers to discuss strategic directions and future requirements; continuously searching for mega trends and market openings. Along with the General Manager, be the spokesperson at a BG level, at corporate events, townhalls, webinars and external events and conferences. Pipeline management – process and tool (Sales Bridge today) to develop sales opportunities from promotion to design‑in / win. Build the BGICS application online presence (application notes, reference designs, web content). Coordinate the BGICS application and product demos for Nexperia’s exhibitions, e.g. Embedded World, Electronica and PCIM. Represent Nexperia to media and analysts, e.g. in press interviews and industry events.

Leadership & Organization

Member of the BGICS Leadership Team; contribute to BG business decisions, targets and resource allocation. Establish (consolidating across all BGICS LT members), monitor, track, and report out on annual and quarterly KPI and OKR results. Serve as the one connection point for all matters coming form the company(1) Partner cross‑functionally with Sales, Product Management, R&D, Quality and central Marketing; act as BGICS representative toward the EMT and corporate functions as called upon. Coordinate BGICS Sales & Marketing trainings for regional sales and FAE teams.

Skills Needed

• Master degree of Electrical Engineering or Physics; business qualification (e.g., MBA) is a plus.
• 15+ years in Semiconductor Sales & Marketing, including senior strategic marketing leadership.
• Deep knowledge of Power, Signal and Analog ICs and their associated applications and markets.
• Proven record growing revenue and market share in IC segments through segment strategy, pricing and go‑to‑market.
• Experience owning marketing budgets and contributing to BG‑level P&L, LTP and investment decisions.
• Strong command of pipeline and design‑in management processes and tools.
• Strong financial modeling and analytical skills (Excel, PowerBI or similar).
• Experience working across cultures in European, US and Asian settings; Dutch, Indian, or Mandarin speaking ability is a plus.
• Excellent communication and facilitation skills with senior executives and boards.
• Senior leadership: leading leaders and building high‑performing global teams.
• Strategic thinking and decision‑making under uncertainty.
• Influence across BGs, regions and the EMT; executive presence with C‑level customers, media and analysts.
• Fluent English in spoken and written; intercultural awareness.
• Self‑driven and demonstrating the Nexperia´s values: Passion, Professionalism, Perseverance and Performance.

Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy‑related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.

D&I Statement

As an equal‑opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic TeamNLHouse during the Paris2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested. In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women’s groups. Nexperia is committed to increasing women in management positions to30% by2030.

Nexperia is a world‑class company in semiconductor development and in‑house production. A proven global player with an entrepreneurial mentality. At our core is an12,000+ strong international network with a singular focus. Built on passion and commitment to our work, belief in our goals and a drive to succeed regardless of the challenges we face. We support, reward and challenge individuals equally, in a dynamic and energetic environment.

Looking to push boundaries in a company where your talents can shine? Join TeamNexperia. Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.