Director, Social Media

UnidosUS is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, wehave built a stronger America by creating opportunities for Latinos andbreaking down barriers to expand economic and social progress for all. UnidosUS partners with anAffiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. For more information on UnidosUS, visit or follow us onFacebook ,Instagram ,LinkedIn ,X andThreads .

SUMMARY

UnidosUS seeks a Director,Social Mediato help lead the strategy, voice, and growth of the organization's social media presence across all platforms. Reporting to the Senior Director, Communications and Spokesperson, and working in close partnership with leadership, the Director will set the vision for how UnidosUS shows up online—building audience, deepening engagement, and ensuring the Latino perspective is inserted into the national dialogue on breaking news, current affairs, and the issues that matter most to our community.

The Director will help lead a team– of staff and contractors -responsible for daily content creation, platform management, social listening, rapid response, paid social influencer and creator partnerships. The ideal candidate is a strategist and a storyteller: someone who understands how narratives move across platforms, who can translate complex policy into content that resonates with both English- and Spanish-dominant audiences, and who thrives in a fast-paced mediaenvironment.

Location

This is a hybrid position based in Washington, DC. In accordance with UnidosUS policy, employees are expected to work onsite two days per week, with Tuesdays designated as a common in-office day. Additional in-office days may be required as needed.

Essential Functions:

Strategy and Leadership

• Help develop and execute a comprehensive, multiplatform social media strategy that advances UnidosUS’s mission, elevates its brand with national and local Hispanic and general-market audiences, supports policy, advocacy,programand fundraising goals.
• Lead, mentor, and manage the social media team:establishingclear workflows,expectations, and performance goals.
• Serve as the organization’s senior in-house expert on platform trends, algorithm changes, emerging channels (e.g., TikTok, Threads, Bluesky, WhatsApp), and digital culture,advisingsenior leadership on opportunities and risks.
• Work with leadership to manage the social media budget, including paid amplification, creator partnerships,tools, and vendors.

Content and Campaigns

• Oversee the social content calendar and the creation of original, platform-native content—short-form video, graphics, copy and live coverage—in collaboration with copywriters,designersand video producers.
• Work with policy and communications leadership, lead digital campaigns tied to legislativeand policymoments, electoral and civic engagement cycles (e.g., voterregistration),nationalevents such as the UnidosUS Annual Conference, andUnidosUSAffiliate Network spotlights.
• Ensure content is culturally relevant and bilingual whereappropriate, reflecting the diversity of the Latino community in the United States and Puerto Rico.
• Partner with the executive communications team toalign,grow, and manage the social presence of the President and CEO, positioning them as a trusted voice and thought leader.

Rapid Response and Reputation

• With communications leadership, build and run a robust rapid-response capability:monitorbreaking news,identifyreal-time opportunities, and deploytimelycontent that shapes the narrative on issues affecting Latinos.
• Use social listening tools (e.g., Sprout Social,Talkwalker) to track conversations, newsmakers, influencers, mis- and disinformation targeting Latino communities and sentiment around UnidosUS priorities.
• Coordinate withpolicy and communications leadership, as well asmedia relations and executive communicationsteamson crisis communications, ensuring consistent messaging across all channels.

Partnerships and Community

• Develop and manage relationships with digital creators, influencers, and partner organizations to expand reach with new audiences, including a reach to younger demographics.
• Support theUnidosUS’sAffiliate Networkaround the countrywith social media guidance,toolkitsand amplification of local stories.
• Foster authentic two-way engagement with followers, moving audiences through the funnel from awareness to action.

Measurement and Optimization

• Define KPIs and own regular reporting on audience growth, engagement, reach,conversionand campaign performance; translate analytics into actionable insights for leadership.
• Run ongoing testing and optimization of content formats, postingstrategiesand paid spend.

Required Qualifications

• Bachelor's degree in communications, marketing, journalism, ora relatedfield or equivalent experience.
• A minimum of eight (8) of experience in social media or digital communications, progressively responsible experience in social mediaordigital communications, including at least two (2) years managing staff, ideally in an advocacy, political, nonprofit,mediaor agency environment.
• Demonstrated success developing and executing social strategies that grew audiences and drove measurable engagement and action.
• Expert command of major platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Threads, Bluesky) and their analytics,advertisingand publishing tools.
• Experience with social listening and management tools (e.g., Sprout Social,Talkwalker), and familiarity with Adobe Creative Suite, Canva, and short-form video production and editing.
• Experience with political, policy, and election-related communications in government, nonprofit or agency environments.
• Experience with crisis communications with varied public and political constituencies.
• Experience leading rapid response andoperatingin a fast-moving,news-driven environment.
• Exceptional writing and editing skills, with the ability to translate complex policy into clear, compelling platform-native content.
• Deep understanding of, and commitment to, the Latino community and the mission of UnidosUS; experience reaching Hispanic audiences strongly preferred.
• Demonstrated experience with and knowledge of the Latino community.

Preferred Qualifications

• Bilingual (Spanish / English) skills.

Skills and Abilities

• Steadfast commitment to UnidosUS mission, vision, and values: Excellence, Respeto, Accountability.
• Commitment to supporting and advancing the needs of the U.S. Latino community, Latino non-profit organizations, and the Latino market.
• Strategic thinker who is also willing to be hands-on when the momentrequires.
• Strong project management and multitasking skills with acute attention to detail.
• Collaborative team player with excellent interpersonal skills and the ability to work acrossinternal teams anddepartments,as well aswith external partners.
• Commitment to excellence andhigh standards; ability to work independently and as a member of various teams.
• Flexibility toworkoccasional evenings and weekends in response to breaking news and events, and to travel forinstitutionalevents as needed.
• Analytical-- Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Design-- Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
• Problem Solving-- Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Project Management-- Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Oral Communication-- Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication-- Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork-- Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Managing People-- Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
• Strategic Thinking-- Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Planning/Organizing-- Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Innovation-- Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Physical Demands and Work Environment

• Accurately complete detailed forms and reports.
• Perform some repetitive motion activities.
• Sit for long periods of time.
• Frequently required to stand.
• Frequently required to walk.
• Frequently required to sit.
• Frequently required to utilize hand and finger dexterity.
• Frequently/Continually required to talk or hear.
• Occasionally required to lift/push light weights up to 25 pounds.
• Specific vision abilities required for this job include (close vision, distance vision, peripheral, depth, and ability to adjust or focus).
• Utilize visual acuity to operate equipment, read technical information, and/or use a keyboard.
• The noise level in the work environment usually is quiet to moderately loud.

COVID-19 Considerations:

• UnidosUS followsCDC guidance and strongly encourages employees to stay up to date on vaccinations and practice a range of preventive measures to support their well-being and maintain a healthy work environment.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employment with UnidosUS is contingent upon the successful completion of a background screen.

EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.