Director Social Media (Corporate)

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB

The Director of Social Media is responsible for serving as a key strategic and operational leader in expanding the Company's brand story across all social media platforms and owned channels, while overseeing the social presence of individual MGM Resorts brands and key business verticals. Depending on organizational alignment, the Director may focus on leading the brand story, community engagement, and brand reputation management processes, or could focus on building, scaling, and managing the editorial, workflow, and governance frameworks for a centralized Social Media Center of Excellence. This leader will guide a team of social media managers and strategists to create content and editorial calendars that drive engagement, support brand reputation, and ensure strict collaboration on brand standards, voice, and tone. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures.

THE DAY-TO-DAY

Lead, coach, and develop a team of social media managers and strategists, setting clear performance goals, establishing workload priorities, and building individual growth plans to foster a high-performance culture

Inform and oversee the execution of social media strategy, from audience insight and content ideation through to editorial planning, publishing, and optimization, ensuring all plans align with corporate business outcomes

Translate enterprise priorities into localized, property-level social campaigns, partnering with cross-functional teams such as Brand Marketing, Food and Beverage, Entertainment, Public Relations, and Paid Media

Oversee the social media operating model for assigned business verticals, which could include defining editorial workflows, establishing brand safety governance, managing approval frameworks, and stewarding assigned budgets

Lead the selection, enablement, and daily utilization of enterprise social management and listening platforms (such as Sprinklr or Emplifi) to optimize team workflows, maintain brand standards, and enhance social reporting

Coordinate and deliver integrated paid and organic social campaigns that support business partner objectives, leading production budgeting, accruals, vendor coordination, and return on investment tracking

Direct teams to utilize a variety of data, social listening tools, and audience insights to analyze online conversations and translate performance metrics into executive-ready strategic narratives

Build and animate motion graphics, templates, lower thirds, or brand assets, or could oversee teams and external agencies tasked with delivering these creative assets to ensure the company brand promise is met

May evaluate, test, and champion emerging social platforms, content formats, and artificial intelligence assisted workflows while establishing governance rules to protect brand safety

May drive influencer marketing initiatives and coordinate with external partners to amplify product offerings, resort experiences, and expand brand reach

THE IDEAL CANDIDATE

• Bachelors Degree preferred
• 4+ Years of Prior Relevant Experience in leading and developing a team of social media managers required
• 6+ Years of Prior Relevant Experience in social media marketing, online community engagement, digital marketing, or brand strategy required

THE PERKS & BENEFITS

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences - combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities.

If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at

We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our privacy policy and commitment to diversity and inclusion, please visit For California residents, also see our California Privacy Notice that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.