Senior Manager (Director Of Lifecycle) Digital Marketing ManagerSenior Manager (Director of Lifecycle) Digital Marketing Manager / Lifecycle job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth. Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise. Depending on experience, base compensation $140K-$170K + bonus + benefits.
Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints. You'll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.What You'll DoLead the end-to-end lifecycle strategy and automation roadmapBuild logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platformsImplement real-time data triggers and advanced segmentationCollaborate with acquisition, CRO, sales, and creative to align messaging across all channelsDesign and run A/B tests, optimizing open rate, CVR, RPR, and LTVOwn platform performance reporting, journey audits, and continuous improvement cyclesWhat You Bring6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environmentsProven success scaling personalized multi-channel journeysDeep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or AirshipStrong analytical mindset with experience in RFM, churn prediction, and event-driven logicComfortable building systems that integrate CRM, CDP, and data warehouse insightsExcellent project management and cross-functional collaboration chopsYou've worked with subscription, mobile-first, or physical/digital hybrid productsThis is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment.
If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.
Director Senior Digital Marketing Manager Email CRM Klaviyo in new york at Unknown Company
This position is listed as full time and able to be worked remotely.