Director, Search and Visibility

• Set JLL's SEO, GEO and AEO vision and multi-year roadmap across business lines and priority markets


• Align search strategy with business objectives and measurable KPIs across traditional and AI-driven search environments


• Establish a single enterprise strategy and framework and partner with local and regional teams on implementation


• Develop integrated plans connecting owned and earned content, technical infrastructure and external authority signals


• Drive scalable frameworks and capabilities for visibility across AI-driven and answer-based search experiences


• Operate effectively within a highly matrixed organization and align stakeholders across business lines and functions


• Establish and operate an enterprise Center of Excellence with governance, standards, processes, templates, measurement frameworks and operating practices


• Coordinate initiatives across teams to prevent fragmentation and duplication


• Own a consistent measurement framework and executive-ready success reporting


• Selectively apply AI-assisted capabilities while maintaining human judgment and quality control


• Serve as a senior escalation point and trusted advisor to senior stakeholders


• Present results directly to senior executives and translate technical concepts into business narratives


• Lead and develop team members and agency resources through coaching and succession planning


• Personally review topic opportunities and troubleshoot technical issues as a player-coach


• Embed SEO into holistic marketing and cross-functional plans


• Influence outcomes with and without formal authority and build consensus across teams


• Collaborate with marketing, editorial, subject matter experts, business lines, field, social, communications and brand teams


• Guide structured, authoritative content optimized for traditional search and AI-generated answers


• Advise on content creation, updates, distribution and reformatting needs


• Account for video, social, review platforms and earned media in AI-generated results


• Own the evolution of the SEO and GEO toolset and technology stack


• Guide technical foundations including structured data, schema and crawlability

Requirements

• 12+ years of SEO experience across technical SEO, content strategy, performance measurement and enterprise execution


• 3+ years leading teams, with ability to scale across multiple business lines and/or markets


• Strong knowledge of generative engine optimization (GEO) and answer engine optimization (AEO)


• Strong proficiency with web analytics and measurement tools such as Google Analytics or Adobe Analytics and enterprise SEO platforms


• Ability to translate complex findings into clear, executive-ready narratives, recommendations and decision frameworks


• Executive presence and polished presentation skills, including presenting directly to senior executives and defending recommendations


• Strong analytical skills


• Ability to influence outcomes with and without direct authority


• Experience operating effectively in a large, matrixed organization


• Proven accountability for performance


• Experience leading enterprise-scale initiatives across a large, global organization spanning multiple business lines


• Experience creating governance models, standards and scalable operating practices, such as a center of excellence


• Strong cross-functional leadership skills


• Bachelor's degree is preferred


• Agency or professional services background strongly preferred; commercial real estate experience is a plus but not required


• Must be authorized to work in the United States without sponsorship

Core Competencies

Demonstrates extensive expertise in SEO, GEO, and AEO strategies, with a strong focus on performance measurement and enterprise execution. Proven ability to lead cross-functional teams and develop scalable frameworks that align with business objectives and drive measurable results.

Highest-signal resume keywords

• SEO Experience


• Generative Engine Optimization (GEO)


• Answer Engine Optimization (AEO)


• Web Analytics Proficiency


• Cross-Functional Leadership

Hard Skills

• Technical SEO


• Content Strategy


• Performance Measurement


• Enterprise Execution


• Governance Models


• Structured Data


• Schema


• Crawlability


• AI-Driven Search


• Measurement Frameworks

Soft Skills

• Analytical Skills


• Influencing Outcomes


• Executive Presence


• Polished Presentation Skills
  
• Coaching and Succession Planning

Industry Keywords

• Matrixed Organization


• Center of Excellence


• Commercial Real Estate


• Agency Background


• Professional Services

Tools & Technologies

• Google Analytics


• Adobe Analytics


• Enterprise SEO Platforms