Director, Programs, Marketing and Assessment

Position Overview

The Student Union, Inc. is a 501(c)(3) nonprofit auxiliary that maintains three major facilities at San José State University in downtown San José, California. These facilities include the Diaz Compean Student Union Building, the Provident Credit Union Event Center, and the Spartan Recreation and Aquatic Center. The Student Union, Inc. functions as part of the Student Affairs Division on campus, and is governed by a Board of Directors made up of a student majority, faculty, and administrators.

Mission

The Student Union, Inc. of San Jose State University supports the development, growth, and well-being of students and the campus community by providing diverse programs, desired services, and quality facilities to enhance the collegiate experience.

Job Summary

The Director, Programs, Marketing and Assessment is responsible for creating seamless integration of marketing efforts for the department, programs and events for the campus community, and managing assessment efforts for campus programs, events, and larger department initiatives.

Student Union, Inc. marketing is responsible for digital and print media for department needs with a focus on both campus programming and operational support. Campus programming areas support academic year and summer orientation programs for a diverse and broad campus stakeholder community – combining educational programs with connection-building activities. This role will also ensure effective collaborations and partnerships with other campus programming entities to reduce overlap and enhance student participation. Assessment efforts involve qualitative and quantitative methods to examine, refine, and help direct our campus efforts in alignment with data.

The position reports to and receives general supervision and direction from the Executive Director.

Essential Functions and Tasks

Marketing

• Direct department goals and objectives, facilitate innovation and set standards for marketing in print and digital media within the department.
• Supervise the full‑time marketing Assistant Director and provide oversight of other full‑time and student staff; examine staffing levels and roles for adequacy in meeting changing department needs; set and maintain standards for internal/external client turnaround for marketing requests.
• Evaluate and approve expenses and fiscal year budgets for the department.
• Ensure software systems and technology needs are sufficient to meet department requirements.
• Develop and maintain relationships with SJSU University Marketing & Communications; ensure compliance with standards related to accessible design for people with disabilities; support overall broader campus marketing efforts.
• Other responsibilities in this area as designated or assigned.

Programs and Events

• Direct department goals and objectives, facilitate innovation and change in new and existing programs to meet the needs of Student Union mission, campus culture, and foster student engagement.
• Oversee multiple and complex Student Union events and programs including comedy, annual SpartanFest and other concerts, performing arts, multicultural programs, movie nights, and other special events.
• In conjunction with area leadership, develop and maintain the annual budget for the department, including preliminary event expense budgets and end‑of‑event settlements.
• Provide training, supervision, and evaluation of an Assistant Director for Programs, and oversee two additional full‑time program and event Coordinators and SU event and information center student assistants. Oversee employee training, scheduling, payroll, and performance.
• Develop and sustain strategic partnerships and collaborations with other departments in the division, as well as academics, athletics, alumni and parent programs, and operations and planning (Greek Organizations, Associated Students, Residence Hall Council, and Student Involvement) to reduce overlap, ensure cooperation, and model efficiency in campus programming.
• Serve on SJSU campus‑wide committees related to campus programming; assist with division‑wide efforts for program collaboration and ensuring scheduling aligns with Event Services and SJSU requests for priority dates.
• Work with the Associate Executive Director on risk management and emergency procedures, safety practices and risk management procedures, and ensure all activities are conducted in accordance with Student Union, SJSU and CSU risk management policies for programs and events.

Assessment

• Oversee the ongoing evaluation of all event programs, including completing participant evaluations, focus groups, informal discussion, and written program surveys for learning outcomes and value to the student or campus community.
• Work with SUI Student Success and Assessment team to ensure learning outcomes are developed and assessed consistently with division and SJSU outcomes and goals.
• Supervise, train, and oversee a graduate assistant for Assessment.
• Work with the graduate assistant to further develop a calendar of department assessments; tools for benchmarking; and share valuable information and data with department stakeholders.

Other Areas

• Conduct individual and group 1:1 and team meetings as appropriate; ensure effective collaboration, communication and planning between programs, marketing and assessment areas.
• In conjunction with areas conduct mid‑ and long‑term planning for the departments to ensure matching future departmental needs and student trends.
• As part of the department executive leadership team, engage in broad conversations, projects and efforts that support Student Union, Inc. at large.
• Perform additional duties as assigned.