Director, PR – LA or NYC Based

• Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.


• Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.


• Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.


• Support meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.


• Position artist-led moments (eg: red carpets, campaign collaborations, BTS) that enhance brand credibility.


• Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.


• Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.


• Lead 360 PR planning for global product launches, events, and brand campaigns.


• Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.


• Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.


• Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.


• Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.


• Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.


• Create and manage content calendar to support Hourglass LinkedIn.


• Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.


• Oversee agency partners, manage timelines and budgets, and measure results against KPIs.


• Manage PR budget and Press event spend in partnership with regional team with tracking and measurement.

Requirements

• Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.


• Demonstrated success of creating dynamic and results-driven communication strategies


• Creative excellence in press communications, writing skills and presentation development.


• Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.


• Strategic thinker with strong writing skills and exceptional attention to detail.


• Confident communicator with experience presenting to leadership and cross-functional partners.


• Proven ability to lead through complexity and adapt quickly to changing priorities.


• Passionate about the intersection of beauty, artistry, innovation, and design.


• Must be able to work from Corporate Office 3 days a week.

Core Competencies

Demonstrates expertise in developing and executing comprehensive PR strategies that align with brand priorities and drive impactful media coverage. Possesses strong writing skills and a deep understanding of the beauty and fashion landscape, enabling effective storytelling and relationship building.

Highest-signal resume keywords

• Public Relations Experience


• Strategic Communication Development


• Press Communication Excellence


• Media Relationship Management


• Campaign Performance Analysis

ATS Optimization Keywords

Hard Skills

• Press Release Writing


• Content Calendar Management


• Event Planning


• Media Coverage Tracking


• Budget Management

Soft Skills

• Creative Excellence


• Confident Communication


• Attention to Detail


• Adaptability


• Leadership

Industry Keywords

• Beauty


• Luxury


• Fashion


• Lifestyle


• Brand Communications