Director, Paid Search

You Will Be

• Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support

• Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts

• Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals

• Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities

• Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies

• Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices

• Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio

• Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise

• Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth

• Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations

• Supporting new business initiatives through audits, pitches, and strategic recommendations for prospective Paid Search clients

• Maintaining expertise across Paid Search and broader digital marketing channels, including Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing

• In select cases, directly managing high-profile accounts to stay current on evolving technologies, platform capabilities, and industry trends while testing and scaling new strategies across the department

• Serving as a thought leader on AI and the evolution of search, collaborating with the SEO team to translate emerging trends into holistic search strategies and actionable recommendations for clients

You Must Have

• 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment

• 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts

• Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns

• Experience with data analytical tools such as Google Analytics

• Strong working experience in Google suite, Excel, Asana (project management)

• Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)

• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly

• Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.

• A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing