Director of Wholesale Sales

About Sunday Golf

Sunday Golf,the fastest growing golf bag brand west of the Mississippi, south of Carlsbad is hiring for a Director of Wholesale Sales.Our focus is on building the best golf bags and gear in the industry. We are a 15-person team headquartered in San Diego, CA.

Location

This is an in-person position based at Sunday Golf’s HQ in San Diego around the 5-805 split with 4 days required in office. Candidates must currently live in the San Diego area or be willing to relocate. This is not a remote position.

The Role

Wholesale is our biggest growth lever and it is currently being partially managed by our Co-Founder/CFO and now are looking for our next key hire to sit fully in that leadership seat. This is a player-coach role: You'll manage key accounts, oversee other sales channels, all while building the systems, forecasting discipline, and team needed to scale. You'll inherit an existing team and a set of channels with real momentum and real white space, and you'll be responsible for hiring and building out the remaining seats on the team.

What You'll Own

• Lead, manage, and hold the sales team accountable to quarterly KPI’s and revenue targets.


• Wholesale P&L:Revenue growth, trade margin, pricing and terms, and discount/markdown strategy across every channel.


• Forecasting and S&OP: A tight, ongoing partnership with our Head of Supply Chain on demand planning and allocation, especially for large key-account POs.


• A real annual wholesale plan + strategy: Translating our company revenue target into targets by account, channel, territory, and month, and owning the forecast when it's wrong, not just when it's right.


• Personally sell into and work with direct reports to manage our largest sales channels such as: key accounts (Dicks Sporting Goods, PGA Tour Superstore, World Wide Golf, Scheels, and more), including membership/club relationships, Speciality and Custom channel, and International etc.


• Cross-functional leadership with product, finance, and marketing on launches, inventory, and retailer-specific programs.

Must-Have Qualifications

• 7+ years in wholesale sales within golf, sporting goods, outdoor, footwear, or accessories


• Direct selling experience with major national retailers such as DICK’S/Golf Galaxy, PGA TOUR


• 3+ years leading a wholesale sales team — direct reports, independent reps, or rep groups.


• Key-account management fluency: line reviews, buyer relationships, assortment planning, promotional calendars, sell-through reviews, markdowns, chargebacks, and retailer profitability.


• Forecasting: accurate account- and SKU-level forecasts, with real ownership when a forecast misses.


• Fluency in the metrics that run this business: sell-in, sell-through, weeks of supply, turns, reorder


• Team and rep-group leadership: recruiting, coaching, setting quotas, running account reviews, and making difficult performance decisions.

Preferred Qualifications

Golf-industry experience is highly valuable, but not absolute — we'd still consider someone with exceptional sporting-goods wholesale experience and strong buyer relationships. National-account experience, however, is non-negotiable.

• The golf retail calendar — line reviews, pre-books, seasonal launches, and replenishment.


• The practical differences between green-grass, off-course, big-box, and specialty golf accounts.


• Golf-bag and accessory merchandising, price architecture, and retailer margin expectations.


• Golf buying groups, rep networks, tournaments, trade shows, and industry relationships.

The Team You'll Lead

Existing team you'll inherit & lead on day one:

• Key Accounts Manager


• Green Grass Sales Manager


• Wholesale Sales Ops Manager

Compensation & Benefits Salary

• Base + Bonus: $160K-$220k OTE (Final compensation to be determined by candidates qualifications and experience).


• Medical Insurance


• Unlimited PTO


• 401K Match


• 12 paid holidays


• Employee product discounts + golf perks


• Located in San Diego

What Success Looks Like

• Wholesale revenue growth at full margin.


• Reorder rates and sell-through improve in existing doors — not just more doors opened.


• Forecast accuracy and inventory coordination with Supply Chain improve measurably.


• New sales hires are onboarded, and running their channels independently.


• National accounts grow without green-grass and independent accounts being neglected.

Equal Opportunity Employment Statement:

Sunday Golf is an equal-opportunity employer. We celebrate different backgrounds, perspectives and experiences and are committed to creating an inclusive workplace.

If you are a proven wholesale leader who understands how to grow both revenue and retailer performance, we would love to hear from you!