Leading the web conversion strategy, the full-time Director of Web Strategy will manage conversion rate optimization, visitor identification, and digital experience initiatives to enhance the website's performance and drive pipeline growth in a remote environment. Key responsibilities Own the conversion rate optimization roadmap, focusing on high-value pages and continuous testing to improve benchmarks Develop and implement strategies for visitor identification and retargeting in collaboration with media agencies Oversee the website chat performance as a key conversion and qualification channel Required qualifications 10+ years of experience leading web strategy and growth for an enterprise B2B company, preferably in cybersecurity or a technical field Proven expertise in conversion rate optimization with demonstrable results from testing programs and personalization efforts Experience in visitor identification and retargeting strategies, particularly in a cookie-deprecating environment Familiarity with SEO and AEO fundamentals, with a background in directing specialized agencies Strong metrics-driven approach, prioritizing data to support decision-making and roadmap validation
Director of Web Strategy in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.