Director of Student Planning & Outreach

General Definition of Work

The Director of Student Planning & Outreach, under minimal supervision, performs senior-level work with considerable decision-making leading the design, implementation, and continuous improvement of data-driven systems that support student assignment, enrollment, and planning strategies. Position leverages data analytics, automation, and digital tools to improve operational efficiency, inform decision-making, and enhance transparency across student planning processes. Position oversees enrollment projections, school boundaries, continuation patterns, and school choice processes, while building scalable systems and workflows to support district-wide planning initiatives. Employee performs advanced work to carry out Board of Education policies and procedures under the direction of the Executive Director of Student Planning & Outreach.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary/Status

Pay Grade 10/Full-time, 12 months

Reports To

Executive Director of Student Planning & Outreach

Place of Work

The normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte- Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time.

Essential Functions

• Adhere to all state, federal, and local laws, policies, and procedures
• Lead, manage, supervise, and evaluate assigned programs/staff
• Investigate, analyze, and formulate methods for handling special projects/reports
• Apply project management procedures and best practices to department initiatives
• Continuously assess, design, and enhance data systems, tools, and workflows to improve efficiency, accuracy, and transparency in student planning processes
• Prepare recommendations related to student assignment boundaries and continuation patterns
• Develop and execute marketing and enrollment strategies (both short- and long-term) that are aligned with the goals and objectives of the district
• Promote internal and external communication to improve transparency, access, and enrollment; develop enrollment projection and recruitment strategies
• Cultivate relationships with key stakeholders, including families and community partners
• In collaboration with Communications, develop marketing collateral
• Utilize data analytics to track trends and inform decision-making
• Conduct market research and demographic analysis
• Monitor and participate in departmental budget development
• Coordinate planning and outreach work across departments
• Design, develop, and optimize data systems, dashboards, and tools to support student planning and enrollment processes
• Identify opportunities to automate manual workflows and improve efficiency through technology solutions
• Lead the integration and use of data platforms (e.g., GIS mapping tools, dashboards, data visualization tools)
• Collaborate to implement scalable technology solutions
• Translate complex data into actionable insights to inform decisions and recommendations
• Ensure data integrity, consistency, and accessibility across systems
• Facilitate staff meetings and attend other related meetings as needed/required
• Participate in professional development workshops and leadership training
• Create an inclusive environment with positive communication/public relations
• Perform related work as assigned or required

# of Jobs

1.00

Salary: From

Teacher Scale

N

Minimum Educational Requirements

Bachelors

Term

12 Month

Additional Job Information

Education and Experience

• Bachelor's degree required
• Master's degree in related area preferred
• Minimum of five (5) years' experience in planning or program choice preferred
• Equivalent combination of education and experience

Special Requirements

• Possess and maintain a valid driver's license or ability to provide own transportation
• Travel to school district buildings and professional meetings

Physical Requirements/Working Conditions

• Work requires the occasional exertion of up to ten pounds of force
• Work regularly requires the exchange of accurate and detailed information through oral and written communication
• Constantly operates a computer and other office business equipment
• Ability to remain in stationary position for required meetings/work
• Ability to move to other work locations
• Visual acuity requires preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities
• Hearing is required to perceive information at normal spoken word levels, and to receive detailed information through oral communications
• Work requires preparing and analyzing written or computer data, operating standard office equipment, and use of advanced technology
• Work occasionally requires exposure to outdoor weather conditions
• Work is generally in a moderately noisy location (e.g., business office, light traffic)
• Requires the ability to deal with people beyond giving and receiving instructions
• Must be adaptable to performing under mild to high levels of stress