Director of Social Media Strategy

Leading the brand's presence across social channels and influencer partnerships, the full-time remote Director of Social and Influencer will own the strategy, execution, and performance of organic social and influencer programs while managing a team and driving measurable business impact. Key responsibilities Develop and oversee the social and influencer strategy, including content pillars, voice, and visual identity Direct creative production and manage relationships with designers, editors, and creators to ensure consistent content flow Build and scale influencer programs, including creator sourcing, negotiation, and relationship management Required qualifications 8+ years of experience in social and influencer program management, preferably in DTC/CPG wellness Proven ability to lead and develop a team while remaining hands-on in execution Demonstrated success in building organic social strategies with a focus on content performance Strong understanding of contemporary internet culture and platforms like Instagram, TikTok, and YouTube Experience in building and scaling influencer programs with a significant roster of creators