Director of Shopper Marketing

Driving the shopper marketing strategy, the full-time Director of Shopper Marketing will develop and execute programs that convert consumer awareness into loyalty while managing a remote team and budget effectively. Key responsibilities Develop the annual shopper marketing strategy and calendar by channel, customer, and season Manage the shopper marketing budget, distinguishing between brand equity-building and temporary velocity spending Build tailored programs for key retail partners that align RYZE's brand priorities with retailer initiatives Required qualifications 8+ years of experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing Proven track record of developing shopper marketing programs that drive retail growth and measurable results Experience in creating customer-specific programs and integrated strategies across retail channels Ability to translate consumer insights into effective marketing programs Familiarity with metrics such as ROAS and loyalty data for performance evaluation