Director of Sales

XDS is seeking a Director of Sales to build our dealer network from zero to 100+ stores in the North American market. This hands‑on leader will knock on doors, build relationships, and prove our value proposition store by store.

THIS ROLE IS BASED IN SANTA MONICA: 5 DAYS A WEEK ONSITE.

Responsibilities

• Directly prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains.
• Build relationships one store at a time through in‑person visits and consultative selling.
• Own the entire sales cycle from lead generation to contract signing.
• Achieve a Year 1 target of 100 contracted dealers.
• Recruit and manage 3-5 sales representatives as the business grows.
• Provide hands‑on training and mentorship while remaining quota‑carrying.
• Establish sales processes, territory management, and performance metrics.
• Balance individual contributor work with team leadership.
• Develop dealer onboarding and support processes.
• Gather market intelligence and customer feedback for product development.
• Represent XDS at trade shows and industry events.
• Create scalable frameworks for future expansion.

Qualifications

• 7+ years of B2B sales experience with a proven track record of opening new accounts.
• Experience selling to small and medium businesses (individual stores, 2‑5 location chains).
• Demonstrated ability to build business from zero‑to‑one in a territory or product line.
• Strong relationship‑building skills and consultative selling approach.
• Entrepreneurial mindset and willingness to roll up sleeves.
• Genuine passion for cycling, outdoor sports, or performance products.
• Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.).
• Background with dealer/distributor or specialty retail networks.
• Technical product knowledge and ability to learn complex product details.
• Bilingual capabilities.

Success Metrics

• 100+ U.S. dealers contracted and actively retailing XDS/X‑LAB products.
• 3‑5 person sales team hired and productive.
• Revenue targets achieved with documented, repeatable sales process.
• Strong dealer satisfaction and brand recognition in target market.

Work Environment

This role requires regular Los Angeles office presence for team collaboration and product training, combined with extensive field travel. Remote work is not available. We expect in‑office presence at least 2 days a week and ≥ 50% travel across the U.S. and periodically to Asia HQ.

Compensation and Benefits

• Competitive base salary plus uncapped commission structure.
• Demo bike fleet and comprehensive travel allowances.
• Generous time off policy.
• Health, dental, and vision insurance.
• Office space in beautiful Santa Monica, California.

Equal Opportunity

XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.