Director of Sales for K-12 Education

Barobo, Inc. ( is a leader in TK–12 mathematics education , dedicated to improving mathematics achievement by integrating mathematics with STEAM, computer science, engineering design, reading, and writing through robotics. We develop innovative educational technologies, standards‑aligned curriculum, and professional learning that empower educators to create engaging, hands‑on learning experiences for every student.

Our flagship RoboBlocky ( solution combines curriculum, a web‑based learning platform, robotics hardware, and professional learning to support mathematics, computer science, STEAM, engineering, and expanded learning across K–12 schools and districts.

Our main office is located in downtown Davis, California , a university town west of Sacramento.

We are an equal opportunity employer.

Barobo is seeking a hands‑on Director of Sales for K–12 Education to lead sales growth and help build the next stage of our K–12 sales organization.

This is a player‑coach role for an accomplished sales professional who can personally develop and close significant school, district, and state‑level opportunities while building a strong pipeline, expanding existing accounts, and establishing effective sales processes.

The Director will work closely with Barobo’s leadership, learning and curriculum, marketing, product, and operations teams. Barobo will provide comprehensive training on RoboBlocky curriculum, software, robotics, and implementation models. We are looking first and foremost for a strong sales professional who knows how to identify opportunities, build relationships, navigate complex K–12 sales cycles, and close business.

Join our team to build something big with a huge societal impact!

PLEASE NOTE:

This is not a remote or hybrid position. Candidates must live within reasonable commuting distance of Davis, CA, where Barobo’s main office is located, or be willing to relocate. Applicants must be US citizens.

Responsibilities

• Lead and execute Barobo’s K–12 sales strategy to drive revenue growth.
• Develop new business with school districts, schools, state education agencies, charter schools, private schools, and other education organizations.
• Build and manage a strong pipeline of new and expansion opportunities.
• Personally manage major opportunities from prospecting and discovery through presentations, proposals, procurement, negotiation, and closing.
• Build relationships with superintendents, district administrators, curriculum and instructional leaders, math and STEM/CS leaders, expanded learning leaders, principals, and other decision‑makers.
• Understand customer needs, budgets, purchasing processes, and timelines and coordinate Barobo resources to develop effective solutions.
• Expand existing accounts across additional schools, grade levels, teachers, and programs.
• Coordinate with Barobo’s learning and curriculum teams on pilots and curriculum evaluation opportunities.
• Conduct virtual and in‑person presentations and product demonstrations.
• Maintain accurate pipeline, CRM, sales forecasts, and account plans.
• Collaborate with marketing on webinars, conferences, campaigns, and customer success stories.
• Supervise and mentor student sales interns supporting prospecting and lead generation.
• Help develop Barobo’s sales processes and team as the company grows.
• Perform other related duties as assigned in a team environment.

Requirements

• 5+ years of relevant sales, business development, or educational partnership experience in K–12 education, EdTech, curriculum, or instructional technology sales.
• Demonstrated success in prospecting, building pipeline, developing customer relationships, managing complex sales cycles, and closing business.
• Experience selling to K–12 schools, districts, and/or education agencies is strongly preferred.
• Experience developing and closing six‑figure opportunities is strongly preferred.
• Strong consultative and solution‑selling skills.
• Excellent presentation, communication, relationship‑building, and negotiation skills.
• Experience with CRM, pipeline management, account planning, and revenue forecasting.
• Self‑starter who is comfortable personally prospecting, following up, and closing business.
• Strong sense of urgency with a bias towards action.
• Experience selling curriculum, educational technology, mathematics, CS/STEAM, robotics, or related education solutions is a plus but not required.
• Knowledge of K–12 purchasing, procurement, budgeting, funding, or curriculum adoption processes is preferred.
• Existing California school district relationships are a plus.
• Ability to travel to schools, districts, conferences, and other education events.
• Must work full‑time in person at Barobo’s Davis office.
• Must be US citizen.
• Barobo offers a competitive total compensation package that includes a 401(k) with company match, paid vacation, and health, dental, and vision insurance.
• Our salary ranges are determined by role, level, and location. The base salary range for this full‑time position is $120,000 to $155,000, plus a performance‑based annual bonus . An individual’s base salary is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.