Director of Sales and Marketing

Overview

Homebuilding industry experience is required for this senior leadership role.

Highlights:

• Local Market Leader: Largest homebuilder in Albuquerque / Santa Fe area.
• Build Your Perfect Team: Being the new home sales market share leader, this Director will get their pick of top sales talent in the market.
• Partnership Culture: Aid in achieving sales goals by partnering with the realtor community and providing industry leading commission payouts.
• Career Potential: Function as a key Exec Leadership Team member in a region seeking future division leaders.

What you’ll do:

• Lead the Sales and Marketing department / report to the Division President
• Supervise a team of 20+ sales professionals
• Manage all sales projections, sales rep activity, marketing, escrow closings, merchandising and grand openings

Responsibilities

• Plan, assign, and direct workflow to meet or beat set sales goals
• Interview, hire, and retain an exceptional team. Set strategies and execute goals. Coach and develop Sales Managers individually, and aid in building a pipeline of future Sales Associates.
• Create new incentives for neighborhoods
• Champion realtor outreach (realtor breakfasts, lunches, office presentations)
• Work with the marketing coordinator/manager and Division Manager on advertising efforts
• Mindstorm with agents on all marketing promotions
• Lead Grand openings and new phases in collaboration with area managers, marketing manager, etc.
• Immersing your team in competitive market analysis, local design preferences and value perceptions. Maximize profitability by reviewing, tailoring, and repositioning products as needed.
• Meet with stakeholders to align or revise sales strategies. Audit CRM reports, and develop lists of community-centric issues for observation, improvement, evaluation, and resolution.

Requirements

• Bachelor’s Degree
• 10+ years of new home sales experience in a production homebuilding environment
• 3+ years of successful sales leadership experience
• A great playbook / examples and tactics of how you’ve increased market share
• A great plan / examples of how you train new hires and mentor current ones to achieve sales goals
• Familiarity with marketing tactics, customer engagement strategies, and sales incentive design