Director of Public Relations

To advance brand values and promote mission-driven initiatives, the remote Director of Public Relations will develop and implement comprehensive PR strategies, manage media relationships, and oversee public relations campaigns for a premium consumer brand. Key Responsibilities Develop and implement PR strategies to enhance brand awareness and support the company's mission Manage relationships with media contacts and oversee PR agency activities, including event planning and product launches Collaborate with senior leadership to define brand positioning and create integrated marketing campaigns Required Qualifications 10+ years of experience in brand marketing and public relations within a D2C retail environment Proven track record of executing retail brand strategies at scale, particularly with premium or luxury brands Established media relationships and a history of successful PR campaigns Bachelor's degree in Marketing, Communications, or a related field; advanced degree is a plus Experience in managing budgets and measuring campaign performance for continuous improvement