GHOSTGOLF is a premium golf equipment, accessories, bags, and apparel brand on an aggressive growth trajectory. We sell across three channels simultaneously — direct-to-consumer, wholesale through pro shops and golf boutiques, and big box retail through Dick's Sporting Goods, Golf Galaxy, PGA Tour Super Store, Scheels and others. We also operate a corporate retail store.
We move fast, operate lean, and build things that last. Our products are premium. Our standards are high. Our team is getting bigger.
We are looking for an operator who has been in the trenches. Someone who has scaled a consumer goods or apparel brand, built systems where none existed, and knows the difference between a plan on paper and one that actually executes under pressure.
The Role
This role is structured as Director of Operations.
You will own everything that keeps this business running and growing — operations, systems, logistics, inventory, fulfillment, retail, and the people who execute across all of it. You work directly with the founder and report to no one else.
This is not a manage-and-maintain role. We are mid-build. There are warehouses being transitioned, an ERP being implemented, a retail store being scaled, a team being built, and three sales channels that need to operate in sync. You are the person who makes all of that happen on time and without breaking what is working.
In 90 days, you will have taken ownership of our warehouse operations, led our ERP implementation through go-live, established clean sales operations across all three channels, and built the hiring plan for the next twelve months.
In twelve months, you will have built the operational infrastructure that gets Ghost Golf to 2X current revenue and beyond.
What You'll Own
Warehouse Operations
Own the day-to-day management of warehouse and fulfillment operations. Lead the full build-out and transition of our new Irvine facility — warehouse layout, rack plan, bin locations, pick path design, and scanning infrastructure. Implement RFID compliance across 100% of our product catalog by December 31, 2026 — a hard, non-negotiable deadline required by our retail partners. Evaluate and select a WMS that handles DTC, wholesale, and retail order flows from a single platform. Manage inbound freight, receiving operations, and carrier relationships. Own returns and reverse logistics. Build and lead the warehouse team from the ground up at the new facility. Establish performance metrics including units per hour, order accuracy, fulfillment SLAs, and cost per order.
Corporate Retail Store
Own the full build-out and ongoing operations of our new corporate retail location at our Irvine headquarters. Partner with architects and fabricators on store design, fixture selection, and physical build-out from conception through opening day. Implement and configure our POS system. Hire, schedule, and lead a team of retail associates running 7 days a week, 11 AM – 6 PM. Establish daily store operations — inventory allocation, visual merchandising standards, replenishment, and brand standards. Ensure the store operates in full sync with our DTC and wholesale channels — consistent pricing, product availability, and a brand experience that reflects Ghost Golf at its best.
Systems and Technology
Lead ERP implementation from selection through go-live. We are evaluating multiple ERPs at this time. The selected ERP must integrate cleanly with Shopify, QuickBooks, and our B2B platforms — and must support or include WMS functionality to reduce system complexity. Own the full systems stack — ERP, WMS, and CRM. Ensure RFID readiness is built into the systems architecture from day one.
Inventory and Production Planning
Own demand forecasting, purchase order management, and inventory positioning across DTC, wholesale, and retail. Build the planning process from the ground up. Eliminate stockouts. Reduce overstock. Ensure retail ship windows are met and chargebacks are driven to zero.
Sales Operations
Support the sales team across all three channels. Own CRM hygiene and reporting. Manage EDI compliance with major retail partners. Build the operational infrastructure that allows the wholesale and big box businesses to scale without adding headcount.
Finance and Reporting
P&L ownership in partnership with the founder. Weekly operational reporting. Budget management. Cost discipline across all operational functions.
Team Building
We are moving from founder-led to structured. You build the team. You hire, develop, and lead. You establish the culture and the standards of the operations function.
What We're Looking For
Experience
- 7+ years in operations leadership — Director of Operations, VP of Operations, or COO
- Consumer goods, apparel, or accessories industry — you know the product cycle, production timelines, MOQs, and what it means to operate a physical goods business at scale
- Proven ERP implementation experience — you have taken a company through a full implementation and lived to tell about it
- Retail store operations experience — corporate or branded retail preferred. You have managed a physical retail location, understand the staffing model, the inventory discipline, and what it takes to run a store that reflects the brand at full volume
- DTC, wholesale, and retail operations experience — all three channels, not just one
- EDI and retail compliance experience with major retail partners
- 3PL and logistics management — warehouse buildouts, transitions, and optimization
- Team building at scale — you have hired, developed, and led operations teams through a growth phase
Skills
- Operations Management
- Supply Chain and Logistics
- ERP Implementation
- DTC Operations
- Wholesale and Retail Operations
- Retail Store Operations
- EDI and Retail Compliance
- 3PL Management
- Financial Planning and Analysis
- Team Leadership and Org Building
Character
- Bias for action. You build systems where none exist and you do it fast.
- High standards. You do not accept mediocre outcomes.
- Hands-on. You are not above the work. You are in it.
- Clear communicator. You can translate complex operational realities into simple decisions.
- Calm under pressure. This business moves fast. You move with it.
What We Offer
- Competitive compensation package commensurate with experience
- Direct partnership with the founder
- The opportunity to build something real from the inside