Director of Membership Strategy & Experience

The YMCA of Greenville is a dynamic and rapidly growing association that seeks to strengthen the community through youth development, healthy living and social responsibility.

The Association Director of Membership Strategy & Experience supports the work of the YMCA of Greenville, a leading nonprofit charitable organization committed to strengthening community through youth development, healthy living, and social responsibility.

This leader provides strategic leadership for membership growth, engagement, retention, and the overall member experience across the association. The role leads the transition from a primarily transactional membership service model to a proactive, relationship-based growth strategy focused on recruitment, community and corporate partnerships, and long-term member engagement.

Working in close partnership with branch Executive Directors, Membership teams, and leaders in Wellness, Sports, Aquatics, Youth & Family Services, and other programs, the Association Director develops association-wide standards, training, and performance expectations that support sustainable membership growth and a consistent, exceptional experience aligned with the YMCA mission and values. The role influences practices across branches and program areas while respecting branch and program leaders’ operational accountability.

Not only will you be part of amazing mission driven work, we offer the following benefits:

• Access to your Earned Wages before scheduled Pay Days!
• 12% Retirement Contribution, once fully vested
• 403b Retirement Savings Plan
• Separate Paid Sick and Vacation Leave
• Medical Benefits
• Company Paid Dental, Vision, and Life Insurance
• 11 Company Paid Holidays
• Household Membership to the YMCA of Greenville
• 50% Discount on Programs, including Childcare, Sports, Aquatics, and Personal Training

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.

We are welcoming

we are open to all. We are a place where you can belong and become.

We are genuine

we value you and embrace your individuality.

We are hopeful

we believe in you and your potential to become a catalyst in the world.

We are nurturing

we support you in your journey to develop your full potential.

We are determined

above all else, we are on a relentless quest to make our community stronger beginning with you.

*Compensation will be determined commensurate qualifications and experience.*

Required

• Bachelor’s degree required
• Minimum of 7–10 years of progressive leadership experience in membership services, sales, customer experience, or related fields.
• Demonstrated success driving membership growth and improving retention.
• Strong strategic thinking skills with ability to translate vision into actionable plans.
• Data-driven decision-making experience with membership analytics and performance metrics.
• Excellent leadership, communication, and relationship-building skills.
• Proven ability to lead teams, coach leaders, and foster collaboration across departments.

Preferred

• Master’s degree preferred.
• YMCA experience or mission-based nonprofit leadership experience.
• YMCA Organizational Leader certification.
• Experience with membership management systems and CRM platforms.
• Knowledge of the YMCA “Y Experience” framework and membership leading practices.
• Experience collaborating with marketing and communications teams on membership campaigns.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally remain in a vertical position for 2.5 hours per day
• Frequently move throughout the facilities
• Constantly stationary for more than 2.5 hours per day
• Frequently bending over at waist for more than 2.5 hours per day
• Constantly communicating over the phone or in-person
• Frequently moving objects and equipment weighing up to 20 pounds
• Constantly handling a computer as well as other office equipment