Director of Marketing

To support the Business Optimization Group, the fully remote Director of Marketing will develop and execute strategic marketing plans aimed at stabilizing performance, enhancing lead generation and conversion, and fostering occupancy growth, with approximately 10-20% travel required. Key responsibilities Develop and implement marketing strategies that align with lead generation and occupancy objectives for assigned communities Analyze performance data to identify optimization opportunities and translate findings into actionable marketing plans Manage marketing budgets and provide strategic direction for integrated campaigns across various channels Required qualifications Bachelor's degree in marketing or a related field with at least eight years of experience in paid media or digital strategy Experience in lead generation environments and multi-location businesses, preferably in senior living or healthcare Minimum of five years of experience in analysis and reporting, with the ability to translate data into actionable insights Deep understanding of integrated marketing channels, including digital and traditional platforms Proven budget management experience and ability to track ROI across marketing initiatives