Director of Marketing Analytics

Leading the strategy and design of data and analytics capabilities, the full-time remote Director of Marketing Analytics will oversee marketing data architecture, collaborate with cross-functional teams, and serve as a trusted advisor to clients in order to enhance marketing performance and insights. Key Responsibilities Lead marketing data strategy and architecture across complex client environments, defining data capture, integration, transformation, governance, activation, and measurement Collaborate with leadership to establish methodologies and standards for data architecture, integration, data quality, and analytics delivery Oversee the design and governance of scalable marketing data solutions, ensuring accurate and reliable data flows across various platforms Required Qualifications 8+ years of experience in marketing data, analytics, or related fields within an agency or consulting environment Demonstrated experience in leading marketing data strategy and solution architecture across interconnected technology environments Strong understanding of data's role in the marketing lifecycle, including audience development, segmentation, and measurement Experience with ETL processes, data transformations, and system integrations Deep expertise in web analytics and tag management strategy, including GA4 and Adobe Analytics