Director of Loyalty and CRM

Leading the evolution of customer engagement strategies, the full-time salaried Director of Loyalty and CRM will manage loyalty programs, CRM initiatives, and personalization efforts remotely while driving measurable business growth through customer insights and data-driven strategies. Key Responsibilities: Own and optimize CRM, lifecycle, and personalization strategies to enhance customer journeys and experiences Develop and evolve the loyalty program, setting strategic priorities for membership growth and engagement Lead email and SMS marketing strategies while managing technology partnerships and performance metrics Required Qualifications: 8+ years of experience in CRM, lifecycle marketing, loyalty, or customer strategy with leadership experience Deep expertise in CRM strategy, segmentation, and personalization using customer data Experience in developing loyalty programs and driving improvements in customer engagement Strong understanding of marketing technology ecosystems and experience with platform evaluation and implementation Proven ability to lead teams and influence cross-functional partners effectively