To build and scale a global product function, the full-time Director of Generative Optimization will define brand visibility across AI platforms, manage strategy and experimentation, and lead a high-performing team to drive growth through AI and organic discovery. Key responsibilities Establish a GEO function and operating model to enhance brand visibility and drive growth Develop and execute experimentation programs to improve organic and AI-referred traffic and conversions Build and lead a high-performing GEO team, ensuring alignment with business goals and stakeholder trust Required qualifications 10+ years of experience in technical search or discovery in a high-growth environment Strong technical foundation in web architecture, crawling, indexing, and structured data/schema Proven success in designing and executing experimentation programs with measurable business impact Experience building and mentoring high-performing teams from the ground up Strong analytical skills with hands-on experience in data measurement and insights generation