The Director of Field Operations is a strategic and operational leader responsible for ensuring activation success from Production Kickoff through field execution and asset return. This role owns the critical post-production handoff from Project Management to Activation Management and serves as the steward of field readiness, delivering execution excellence, and exceptional client experience in the field.
About Lime Media Group
As an employee at Lime Media Group, you will be part of a fast-growing organization that values giving back, believing in something greater than yourself, and maintaining a never-ending quest for excellence. We bring imagination to life by customizing vehicles and creating bold, memorable marketing experiences nationwide. If you thrive in a creative, collaborative, and winning environment, Lime Media is the place for you.
Key Responsibilities
Field Operations Leadership & Strategy
- Own activation readiness beginning at Mock and extending through asset return
- Lead post-production handoff from Project Management to Activation Management
- Establish clear ownership and execution standards before deployment and throughout activation
Activation Manager Leadership & Development
- Hire, coach, and performance-manage Activation Managers
- Ensure strong PM–AM communication rhythms
- Drive consistent execution standards across activations in all markets
Operations Team Leadership (Pack, Mock, Train)
- Lead the Operations Supervisor and Ops team members
- Ensure disciplined pack plans and readiness checklists
- Oversee mock execution reflecting real-world conditions
- Own Tour Manager training and certification programs
Tour Manager Development & Brand Ambassadorship
- Establish clear Tour Manager training, certification, and career path
- Define standards for professionalism, client interaction, and decision-making
- Develop Tour Managers into Lime Media brand ambassadors
- Instill a best-in-class hospitality mindset —consistent, calm, professional, and client-focused
- Address underperformance quickly through coaching, retraining, or removal
LED Field Operations Oversight
- Lead the LED Supervisor responsible for LED field operations
- Oversee hiring and performance management of LED drivers
- Ensure LED truck availability across Lime Media’s top 25 DMAs
- Maintain reliability, readiness, and performance of LED assets in the field
Client Experience & Activation Success
- Own client experience during activations
- Ensure field execution aligns with sold scope
- Support escalations appropriately
Asset Protection, Safety & Compliance
- Own safe delivery and return of assets
- Drive Driver Safety Scorecard improvement
- Ensure DOT and internal safety compliance
Activation Budget & Cost Control
- Own post-Mock activation field budgets
- Control labor, travel, freight, and incidental costs
- Prevent scope creep and uncontrolled spending
Continuous Improvement
- Track KPIs related to activation success, damage, safety, and cost
- Create feedback loops to PM, Sales, and Ops
- Elevate field operations maturity as Lime scales by creating durable process improvements
Measures of Success
- Improved activation NPS and client confidence
- Reduction in damaged assets and field-driven rework with zero damage as the target
- Strong Tour Manager readiness and retention
- Improved PM–AM coordination
- Activation costs consistently at or under budget
- Improved Driver Safety Scorecard performance
Qualifications & Experience
- Bachelor’s degree required; advanced degree preferred
- 8–10 years of progressive operations or field leadership experience
- Experience leading managers and multi-layered field teams
- Background in logistics, experiential marketing, or mobile operations preferred
Skills & Competencies
- Strategic, systems-oriented thinker with strong execution discipline
- High-energy, adaptable leader in challenging environments
- Strong communicator and cross-functional collaborator
- Demonstrates accountability, integrity, and sound judgment
- Process-driven and solutions-focused
Our Hiring Process
We’re committed to a fair, consistent, and efficient experience for every candidate. Here’s what to expect:
- Application Review — We assess alignment with the role’s qualifications and requirements.
- Job-Related Assessment (Required) — Candidates who move forward complete a video-based behavioral assessment and role-relevant questions. This step helps us make interviews sharper and more meaningful for everyone.
- Recruiter Screening — A phone or virtual conversation to explore experience, skills, and fit.
- Hiring Manager & Team Interviews — Meetings with the hiring manager and key stakeholders, virtually or in person.
- Final Steps — Top candidates may have additional conversations before an offer decision.
We provide timely communication throughout and encourage questions at any stage.
#J-18808-Ljbffr