Director of Email & Data Strategy

Director of Email & Data Strategy — # -3

New York, NY — remote considered for the right person · Full-time · DOE + benefits

About the role

A historic New York City newspaper is bringing its email program fully in-house and is hiring a Director of Email & Data Strategy to run it. The scale is real: roughly two billion emails a year, about twenty million email records, and billions of largely unused data points. This is an enterprise infrastructure and data-strategy job, not a campaign-calendar job. You will be strategic enough to turn that data into revenue and technical enough to execute it yourself.

What you will do

• Bring high-volume email deployment and strategy fully in-house
• Evaluate ESP platforms and implement advanced email technology
• Manage roughly two billion annual emails across audience segments
• Develop segmentation strategies across millions of subscriber records
• Turn Snowflake data into actionable audience and revenue insight
• Identify opportunities to monetize data with advertisers and partners
• Integrate email performance and data strategy across business functions

What we are looking for

• Proven experience managing enterprise-scale email marketing and deployment programs
• Deep knowledge of ESPs, deliverability, segmentation, and automation tools
• Strong data analytics experience with large, complex audience databases
• Experience translating Snowflake (or comparable cloud warehouse) data into business applications
• Ability to develop data monetization strategies responsibly and commercially
• Strong understanding of advertising, audience targeting, and revenue optimization
• Comfort owning both technical operations and strategic business outcomes

Compensation: Starting at $110k + benefits. Higher salary for more experience.