Director of eCommerce Strategy

To drive customer acquisition and eCommerce strategies, the full-time remote Director of eCommerce Strategy will lead initiatives across customer engagement programs, performance marketing, and capability building to achieve sales and revenue goals. Key Responsibilities Develop and implement customer acquisition strategies for various engagement programs and performance-based initiatives Lead integrated marketing campaigns across multiple channels, optimizing for conversion and engagement Build and scale eCommerce capabilities, creating best practices and establishing KPIs to connect marketing efforts to financial outcomes Required Qualifications Bachelor's degree in Marketing, Business, Communications, eCommerce, or a related field 12+ years of experience in eCommerce, customer acquisition, or performance marketing Proven success in developing strategies tied to measurable sales, enrollment, or revenue goals Deep knowledge of paid media, audience segmentation, and customer journey development Experience leading cross-functional initiatives across marketing, technology, and analytics teams