Leading marketing measurement and advanced analytics, the full-time Director of Digital Analytics will oversee analytics strategy and delivery while working in a hybrid role based near Los Angeles, New York City, or Austin. Key responsibilities Define KPI frameworks and measurement plans that connect marketing activity to customer outcomes Oversee data mapping and identify gaps in lead management processes to enhance measurement capabilities Guide the design of attribution models and ensure the analytical quality of BI dashboards and reports Required qualifications 6-8 years of experience in digital marketing analytics within a consulting or media agency setting Strong understanding of lead attribution and marketing measurement methods Proficiency in SQL and experience with cloud data warehouses like Snowflake Experience developing BI dashboards and automated reporting workflows Ability to diagnose data discrepancies and provide clear client recommendations
Director of Digital Analytics in workfromhome at Unknown Company
This position is listed as full time and hybrid.