Director of Development & Production, Digital Programming

• Lead the creative development of original digital series, recurring franchises, specials, and branded content initiatives for growing digital editorial brands including @AmazingAmericaTV and @PauseRewind
• Identify emerging audience trends, platform opportunities, and storytelling formats that support audience growth and business objectives
• Generate, pitch, and develop new programming concepts while evolving existing series with fresh creative approaches
• Create series treatments, story outlines, mood boards, production decks, and presentation materials for internal stakeholders and external partners
• Partner with leadership to build and maintain a robust content development pipeline aligned with editorial priorities and commercial opportunities
• Oversee all productions from greenlight through final delivery across multiple platforms and formats
• Direct studio and field productions, providing clear creative vision to crews, producers, editors, and on-camera talent
• Manage creative execution throughout pre-production, production, post-production, and final approval
• Review and approve creative materials including treatments, scripts, casting recommendations, production schedules, budgets, graphics, music, rough cuts, fine cuts, and final deliverables
• Establish production workflows and best practices that improve efficiency while maintaining exceptional creative quality
• Mentor producers, coordinators, freelance talent, editors, and production partners
• Foster a collaborative, creative culture focused on innovation, accountability, and continuous improvement
• Manage multiple concurrent productions while balancing priorities, deadlines, budgets, and available resources
• Facilitate creative brainstorms with Editorial, Audience Development, and Sales teams to maximize content performance
• Collaborate with Audience Development and Analytics teams to leverage performance insights and optimize future content
• Maintain a deep understanding of platform algorithms, viewer behavior, and evolving digital consumption habits
• Champion experimentation with new storytelling techniques, production technologies, creators, and distribution strategies
• Work closely with branded content and sales teams to develop premium sponsorship opportunities that seamlessly integrate advertiser objectives while maintaining editorial integrity
• Cultivate relationships within the tourism, hospitality, culinary, lifestyle, and entertainment industries to identify new content and partnership opportunities
• Represent the company during partner meetings, industry events, production shoots, and creative presentations

Requirements

• Bachelor’s degree in Communications, Journalism, Film, Television, Digital Media, Marketing, or a related field (or equivalent professional experience)
• 7+ years of experience developing and producing original digital content for major media brands, publishers, production companies, or digital platforms
• Demonstrated leadership experience managing creative production teams and overseeing multiple concurrent productions
• Professional experience and genuine enthusiasm for creating Lifestyle, Food & Travel, and Entertainment content
• Proven success developing and launching original digital video series that drive audience engagement and growth
• Extensive experience overseeing productions from concept through post-production across YouTube, Instagram, Facebook, TikTok, FAST, streaming, and emerging platforms
• Strong creative judgment with experience providing feedback across every stage of development, production, and editorial review
• Experience directing both studio and field productions, working with talent, creators, celebrities, and non-professional hosts
• Strong understanding of branded content, sponsorship integrations, and advertiser collaboration
• Exceptional organizational, communication, and project management skills

Core Competencies

Demonstrates expertise in developing and producing original digital content across multiple platforms, with a strong focus on audience engagement and growth. Proven ability to lead creative teams, manage production workflows, and foster collaboration while maintaining high-quality standards.

Highest-signal resume keywords

• Digital Content Development
• Creative Production Management
• Audience Engagement Strategies
• Branded Content Integration
• Project Management

Hard Skills

• Digital Media Production
• Content Strategy
• Video Series Development
• Production Oversight
• Creative Concept Development
• Script Review
• Budget Management
• Performance Analytics
• Storytelling Techniques
• Platform Algorithms

Soft Skills

• Leadership
• Collaboration
• Communication
• Creative Judgment
• Organizational Skills

Industry Keywords

• Lifestyle Content
• Food & Travel Content
• Entertainment Industry
• Sponsorship Opportunities
• Creative Presentations

Tools & Technologies

• YouTube
• Instagram
• Facebook
• TikTok
• Streaming Platforms
• Production Software