Director of Customer Lifecycle Marketing

Leading the strategic vision and execution of lifecycle marketing, the full-time Senior Director of Customer Lifecycle Marketing will architect an AI-driven customer engagement model, focusing on customer activation, engagement, and revenue growth while working in a hybrid environment. Key Responsibilities: Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs Build and lead a high-performing team, partnering with various departments to ensure continuous customer engagement throughout the revenue cycle Design and execute product-led growth strategies, establishing frameworks for real-time segmentation and personalized customer experiences Required Qualifications: 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role Proven track record of leading teams and building scalable lifecycle marketing systems Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence Deep fluency in AI-assisted marketing and real-time personalization technologies Experience defining and owning customer-centric KPIs and business accountability