Leading the evolution of CRM strategy, the full-time remote Director of CRM Marketing will own the lifecycle strategy across member journeys to drive conversion, increase LTV, and reduce churn for subscription programs and future offerings. Key responsibilities Drive lifecycle strategy tied to revenue, retention, and upgrades while forecasting performance and implementing optimization plans Develop holistic lifecycle frameworks for acquisition, engagement, and retention, enhancing segmentation and personalization strategies Lead CRM transformation by shifting team mindset towards member-centric growth and championing experimentation and accountability Required qualifications 10+ years in lifecycle, CRM, or growth marketing with a focus on revenue-driving programs Proven experience in building automated lifecycle journeys across multiple channels, including email and SMS Strong financial and quantitative acumen, with proficiency in Excel/Google Sheets; SQL knowledge is a plus 6+ years of experience leading and developing high-performing teams Bachelor's degree required, preferably in business, marketing, or a technical field
Director of CRM Marketing in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.