Director of Content Marketing

Driving content strategy and community engagement, the full-time salaried Senior Director of Content, Social, and Creator Marketing will oversee editorial, social, creator and influencer marketing, as well as branded content and podcasts, while building and leading a multi-format content team in a remote-first environment. Key Responsibilities Own and enhance Babylist's editorial and branded content, social presence, and community programs Build and scale the affiliate creator and influencer program, managing recruitment and content frameworks Lead a team focused on executing high-frequency, high-performing social-native video content while ensuring editorial integrity Required Qualifications Proven experience building creator or influencer programs from the ground up Strong understanding of social-native video and its specificities across different platforms Experience leading editorial and commercial content while maintaining editorial trust Ability to run a multi-format content team across written, video, audio, and social formats Outcome-driven mindset with experience in establishing performance metrics and frameworks