Director of Business Intelligence

Director of Business Intelligence (FTE)

Location: Phoenix, AZ – 426 N 44th Street

Schedule: 4 days onsite, Fridays remote

Reports To: CFO

Description

We are building a modern, data-driven organization with a strong focus on performance visibility, analytics, and decision support.

Position Summary

• The Director of Business Intelligence owns the company’s analytical capabilities and is responsible for generating insights that drive decision‑making across the organization.
• This role goes beyond reporting. It focuses on understanding the business, identifying what matters, and translating data into clear, actionable recommendations—delivered in a visually compelling and intuitive format.
• A key area of focus for this role is marketing performance and demand generation, including understanding the effectiveness of spend, funnel conversion, and return on investment.
• This role also plays a key part in advancing the company’s use of AI and advanced analytics to accelerate insight generation, improve decision‑making, and enhance how the business understands performance.

Key Responsibilities

Insights & Decision Support

• Own the development of insights that inform strategic and operational decisions.
• Identify key drivers of performance across revenue, margin, marketing, and operations.
• Proactively surface trends, risks, and opportunities.
• Develop new frameworks and approaches to analyze the business.
• Translate data into clear, actionable recommendations.

Marketing Analytics & Performance

• Own analysis of marketing effectiveness across channels.
• Evaluate and improve key metrics including CPL, ROAS, and funnel conversion rates.
• Identify opportunities to optimize marketing spend and improve demand generation efficiency.
• Partner with marketing and leadership to guide allocation decisions and strategy.
• Develop frameworks to measure and compare performance across markets, channels, and time.

Business Intelligence & Analytics

• Own the company’s analytical environment, focused on enabling insight generation.
• Ensure data is structured to support flexible, meaningful analysis.
• Continuously refine metrics and definitions to better reflect business performance.
• Ensure alignment across teams on key performance indicators.

Visual Storytelling & Executive Communication

• Own the preparation of executive‑level insights and presentations.
• Present analyses in a clear, structured, and visually compelling manner.
• Design dashboards and materials that highlight key takeaways, not just data.
• Ensure outputs are intuitive, easy to interpret, and focused on decision‑making.
• Translate complex analyses into concise, executive‑ready narratives.

FP&A Partnership

• Partner with finance to support budgeting, forecasting, and performance analysis.
• Provide deep analytical support on variances, trends, and key initiatives.
• Connect operational metrics to financial outcomes.
• Support scenario analysis and decision modeling.

Power BI & Data Modeling

• Own the Power BI environment, including data models, measures, and performance optimization.
• Design scalable data models that enable advanced analysis.
• Develop advanced DAX calculations and analytical logic.
• Ensure dashboards are performant, user‑friendly, and visually effective.

Excel & Advanced Analytics

• Own complex financial and operational modeling in Excel.
• Build flexible, driver‑based models to support analysis and planning.
• Integrate Excel‑based insights into broader analytics and reporting.

Cross‑Functional Partnership

• Work closely with finance, marketing, operations, and leadership teams.
• Support business leaders in understanding performance and making decisions.
• Align data, analysis, and business strategy.

Process Improvement & Data Strategy

• Own the evolution of the company’s analytics capabilities.
• Identify opportunities to improve how the business measures performance.
• Drive automation and reduce reliance on manual reporting.
• Help shape long‑term data and analytics strategy.

AI & Advanced Analytics

• Own the evaluation and application of AI tools to enhance analytics and decision support.
• Leverage AI to accelerate data analysis, identify patterns, and surface insights.
• Integrate AI capabilities into reporting workflows and analytical processes.
• Identify opportunities to automate insight generation and reduce manual analysis.
• Stay current on emerging AI tools and apply them pragmatically to business problems.

Qualifications

Education

• Bachelor’s degree in Finance, Accounting, Data Analytics, or related field.

Experience

• 7–10+ years in business intelligence, FP&A, or analytics.
• Strong experience with marketing analytics and performance measurement.
• Strong experience with Power BI in a professional environment.
• Experience supporting executive‑level decision‑making.
• Experience in multi‑entity or multi‑location businesses preferred.

Skills & Capabilities

• Advanced expertise in Power BI (data modeling, DAX, performance optimization).
• Advanced Excel skills (modeling, analysis, dynamic reporting).
• Strong understanding of marketing performance metrics and funnel analytics.
• Strong financial acumen and understanding of business drivers.
• Ability to synthesize complex data into clear insights.
• Strong presentation and data visualization skills.
• Ability to communicate insights in a clear, concise, and visually compelling way.
• Experience leveraging AI tools to support analytics, modeling, or reporting workflows.
• Strong understanding of how AI can be applied to business intelligence and decision‑making.
• High level of intellectual curiosity and problem‑solving ability.

What Success Looks Like

• Clear visibility into marketing performance and ROI across channels.
• Improved efficiency of marketing spend and demand generation.
• Insights that meaningfully influence business and investment decisions.
• Executive‑ready materials that are intuitive, concise, and visually effective.
• Strong partnership with finance, marketing, and operating leaders.
• Continuous improvement in how the business understands and evaluates performance.