- Drive commercial focus, market development, and revenue growth in the Bakery segment by shaping our go-to-market strategy, sharpening competitive positioning, enabling the field sales organization, and partnering with product business unit leaders to expand market share and accelerate adoption of our technology.
- This position will travel more than 50% with the remainder of the time spent in the office to ensure proper preparation and follow-up.
- Own the go-to-market strategy for the Bakery segment by defining priorities, target applications, and growth plans aligned with commercial objectives.
- Build evidence-based value propositions for each product family pertaining to Bakery, clearly connecting technical solutions to productivity, quality, labor savings, uptime, and total cost of ownership.
- Develop sales tools such as ROI models, objection-handling guides, case studies, and talk tracks that improve consistency and effectiveness in the field.
- Lead win/loss analysis and translate findings into practical battlecards, comparison tools, and guidance for sales, marketing, and business units.
- Partner with sales leadership to strengthen pipeline quality, improve forecast accuracy, and increase conversion rates by identifying bottlenecks and driving corrective actions.
- Create and maintain go-to-market playbooks, training programs, and enablement resources that help sales and technical teams execute with greater consistency and confidence.
- Serve as the voice of the customer by capturing market feedback, unmet needs, trial results, and competitive insights and translating them into product requirements and business cases.
- Drive cross-functional execution with sales, engineering, marketing, and business product leaders while establishing business review rhythms, tracking KPIs, and ensuring CRM discipline.
- Coach and develop Application Specialists to improve their application knowledge, trial planning capabilities, customer workshop delivery, and ability to independently communicate value.
Requirements
- Bachelor’s degree in sales, marketing, business, or related field and ten years industry related experience with progressive measured success.
- Highly effective verbal and written communication skills to motivate, develop, and encourage department staff and communicate with Multivac customers.
- Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
- Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
- Must have strong presentation skills.
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Proficiency in Microsoft Office, particularly Word, Excel, and Power Point, and working knowledge of CRM applications required.
- Current valid driver’s license and the ability to obtain a passport for travel as required by position.
Core Competencies
Demonstrates expertise in go-to-market strategy development, market analysis, and sales enablement within the Bakery segment. Proven ability to drive revenue growth through effective communication, cross-functional collaboration, and customer insights.
Highest-signal resume keywords
- Go-To-Market Strategy Development
- Sales Enablement Tools Creation
- Market Analysis and Competitive Positioning
- Cross-Functional Collaboration
- Strong Presentation Skills
ATS Optimization Keywords
Hard Skills
- Market Development
- Revenue Growth
- Value Proposition Development
- Win/Loss Analysis
- Data Analysis
- Technical Instruction Interpretation
Soft Skills
- Effective Communication
- Coaching and Development
- Problem Solving
Certifications & Qualifications
- Bachelor’s Degree in Sales, Marketing, Business, or Related Field
Industry Keywords
- Bakery Segment
- Sales Leadership
- Customer Insights
- KPI Tracking
- Field Sales Organization
Tools & Technologies
- Microsoft Office
- CRM Applications